Get an Extra 20% Off Sale Items - Use code: EXTRA20

NOWNESS Presents A$AP Ferg: Wrinkled $ilks

NOWNESS recently caught up with A$AP Ferg at this year’s Coachella festival. In this short clip titled “Wrinkled Silks,” the Harlem rapper speaks on his pseudonyms and how they give him different personas to express himself as an ar...

Beyoncé & Jay Z Share Candid Snaps from Coachella

Beyonce recently took to her Tumblr page to share some snaps from Coachella. Aside from making surprise performances at Jay Z’s show, and vice versa, the two also assisted Pharrell on stage, and watched Skrillex’s set alongside Solange an...

Pharrell is Joined by Jay Z, Usher, T.I., Pusha T and More During Second Coachella Performance

Last weekend, Pharrell brought out a list of friends and collaborators during his performance at Coahcella Music & Arts Festival. Continuing his high-powered sets, the all-embracing artist returns to Coachella for his second show at the festival....

Watch Pharrell’s Coachella Set featuring Gwen Stefani, Snoop Dogg, Nelly, Diddy & Busta Rhymes

Nothing short of spectacular, Pharrell marvels fans at this year’s Coachella via a stunning live performance, with the likes of Beyonce, Jay Z, Lorde, Diplo and Odd Future enjoying front row view. With help from a cohort of backup dancers and v...

Watch OutKast’s Reunion Set at Coachella

The moment many of us had been waiting for finally became a reality last night as the legendary duo of OutKast performed in front of thousands at the Coachella music festival in California. With a uniquely designed set that featured a table reminisce...

Jimmy Kimmel Live Pokes Fun at Coachella Attendees and “Obscure” Bands

Jimmy Kimmel isn’t exactly known for his journalistic prowess, yet a recently aired piece covering Coachella 2013 definitely shines light on an oft-ignored topic. In the latest installment of a segment called ‘Lie Witness News,’ Kim...

Watch The xx’s Full Coachella Set Including an Aaliyah Cover with Solange Knowles

Recently taking the stage at Coachella, London dream-pop outfit The xx performed songs both old and new to an assembly of mesmerized fans. While Romy Madley Croft and Oliver Sim took lead on vocals and strings, a few distinctive live renditions came...

Wu-Tang Clan – Protect Ya Neck (Live at Coachella 2013)

Now in its third decade of existence, the Wu-Tang Clan has no need to remind us that its collection of legendary MCs is nothing to f**k with, however from time to time the Staten Island natives converge on one stage to show the industry why they are...

Earl Sweatshirt’s Coachella Set featuring Tyler, the Creator & Flying Lotus

For those unable to make it to Earl Sweatshirt’s Coachella debut appearance there’s now a 34-minute live webcast recording above. Over the weekend, Earl was joined by his Odd Future cohorts — Tyler, the Creator, Domo Genesis and Vin...

AV Concepts Talks about Tupac Shakur Hologram @ 2012 Coachella

In an unprecedented performance, a lifelike hologram of the late Tupac Shakur hit Coachella’s main stage last night during Dr. Dre and Snoop Dogg’s headlining set, performing classics “Hail Mary” and “2 of Amerikaz Most...