Rocky's Matcha Officially Opens Its First Japanese Storefront in Tokyo
The Los Angeles-based tea brand partners with floral creative studio edenworks for an immersive, sensory teahouse inside Harajuku Quest.
Summary
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Rocky’s Matcha has officially opened its very first storefront in Japan, located inside EW. Pharmacy #106 in Tokyo’s Harajuku Quest
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The tranquil space is curated and operated by edenworks, a sustainable floral and creative studio led by visionary Megumi Shinozaki
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Serving as both a destination and a daily ritual stop, the shop offers a highly focused drink menu highlighting ceremonial grade matcha and houjicha
Los Angeles-based tea company Rocky’s Matcha is officially putting down roots in the heart of Tokyo. Founded in 2022 by Rocky Xu, the brand has built a dedicated global following by popping up as a traveling teahouse at highly curated fashion, art, and music events from Paris to Milan. Now, the ceremonial grade tea specialists are expanding their international footprint by opening their very first physical storefront in Japan, officially welcoming guests inside the newly designed EW. Pharmacy #106 space.
Located on the first floor of Harajuku Quest, the new outpost is operated and designed by edenworks, a renowned creative studio led by Megumi Shinozaki. Known for a unique philosophy centered around “not discarding flowers and connecting them to the future,” edenworks utilizes plants to craft highly immersive, sensory environments. The resulting teahouse seamlessly blends Rocky’s Matcha’s deep respect for Japanese tea traditions with edenworks’ commitment to sustainability, minimizing waste, and quiet attention to detail.
Designed to serve as both a tranquil, aesthetic destination and an essential daily ritual stop for locals, the Tokyo storefront offers an intentionally crafted and focused drink menu. Visitors can expect premium, carefully sourced offerings highlighting the brand’s signature ceremonial grade matcha alongside robust houjicha.
The Harajuku opening marks a major milestone for the independently owned tea company, which began with a simple mission to serve a great cup of matcha to good people everywhere. While Rocky’s Matcha already maintains a permanent experiential installation crafted by Oscar Tuazon at Morán Morán in Los Angeles, this Tokyo launch firmly solidifies the brand’s growing crossover appeal in the lifestyle and design space.
The Rocky’s Matcha Tokyo storefront is now officially open to the public, operating daily from 11 a.m. to 8 p.m.
Rocky’s Matcha
1F Harajuku Quest
1-13-14 Jingumae, Shibuya-ku
Tokyo 150-0001
