A$AP Rocky Taps Nas For Ray-Ban Metals Campaign
Celebrating one year as the first-ever Creative Director of Ray-Ban, Rocky invited Nas to star in a special campaign film.
Summary
- A$AP Rocky debuted his first Ray-Ban Metals Collection with a campaign featuring Nas, focusing on slim, 90s-inspired wire and rimless frames.
- The drop includes minimalist gold finishes and a limited-edition futuristic wraparound, available in both optical and sun lenses at Ray-Ban’s webstore.
Celebrating a year as the first-ever Creative Director of Ray-Ban, A$AP Rocky tapped rap legend Nas for a nostalgic short film showing his latest collection of specs. In the campaign, Rocky presents his debut metal-framed collection, which comes with his very first optical designs for the brand.
Ray-Ban
Bold wire frames and rimless styles echo vintage designs popular in the 90s, characterized by soft, oval curves and narrow rectangles. The overall tone of the collection is pared-back and luxurious, forgoing chunky frames for slimmer silhouettes, accentuated by metallic details.
For an ultra-minimal look, rimless options, both round and rectangular, allow the frames to take center stage in golden finishes. Additionally, an “unapologetically futuristic model” features a wraparound silhouette and will be available at limited stores. Each style is offered in both optical and sun (brown and black) lenses.
The Ray-Ban collection closely follows A$AP Rocky’s AWGE show at NYFW, which took over a former downtown bank, and the launch of his jewelry line PAVE NITEO, which he wore to the Chanel couture show in January.
The A$AP Rocky x Ray-Ban Metals Collection is set to drop at the official Ray-Ban webstore and select physical locations.
