Hublot Goes Bold With New Novelties at LVMH Watch Week 2026
The showcase highlights sport, culture, and horology through disruptive design and innovation.
Summary
- Hublot unveiled an expanded lineup at LVMH Watch Week 2026
- This includes fresh collaborations with Samuel Ross’s SR_A and Novak Djokovic
- The unveiling also spanned an array of models, ranging from Big Bang, Spirit of Big Bang, Big Bang Unico to the Classic Fusion
Hublot arrived at LVMH Watch Week 2026 with a powerful demonstration of its “Art of Fusion” philosophy, all the while celebrating two decades of football partnerships and the 20th anniversary of the Big Bang. Under the direction of CEO Julien Tornare, the Nyon-based Manufacture showcased an array of timepieces that balance technical engineering with cultural narrative, ranging from high-jewelry tributes to tennis greatness and avant-garde material innovations in carbon and ceramic. The latest novelties reinforce Hublot’s status as a disruptor, continuing to redefine luxury through industrial design and bold chromatic exploration.
Spirit of Big Bang Year of the Horse
To celebrate the Year of the Horse, Hublot introduces the Spirit of Big Bang Year of the Horse Frosted Carbon, a limited edition of just 88 examples with a retail price of $37,900 USD. The dial design pays tribute to Tang-dynasty artistry, featuring a high-spirited horse outlined in 3N gold-plated brass appliqués that appear to gallop across a base of hand-laid carbon marquetry. Every fragment of carbon is cut and assembled by hand, creating a unique visual texture that mirrors the ambition and momentum of the Dragon-Horse spirit.
Housed in a 42mm matte black carbon tonneau case, this mechanical masterpiece is powered by the HUB1710 automatic movement, offering a 50-hour power reserve. The watch’s assertive identity is reinforced by a smoked sapphire caseback and a black calf-rubber strap, blending ancient ceremonial symbolism with high-performance engineering.
Big Bang Unico SR_A by Samuel Ross
The partnership with British designer Samuel Ross MBE reaches a new milestone with the Big Bang Unico SR_A, the first signature model from this collaboration to be equipped with the Manufacture’s in-house Unico caliber. Priced at $31,200 USD, this 200-piece limited edition adopts a sleek, industrial aesthetic with a 42mm case crafted in satin-finished and polished black ceramic.
A newly developed honeycomb rubber strap – a signature of Ross’s SR_A design language – reinforces the watch’s strongly architectural and lightweight character. Speaking on the collaboration, Ross noted, “Our perspective is clear; the new Hublot Big Bang Unico SR_A is a refined, resolute chronograph that is built to endure, bolting durability to motion. For my fourth timepiece with Hublot, the design was inspired by stealth, speed, and strength. Key pillars of modern exploration and leisure.”
The matte black skeleton dial offers a transparent view into the technical soul of the HUB1280 movement, revealing the integrated column wheel at 6 o’clock and a 72-hour power reserve. Envisioned as a “wearable machine” for a rugged, hands-on lifestyle, the timepiece honors the 20th anniversary of Hublot’s “All Black” concept while pushing the expectations of modern design.
Big Bang & Spirit of Big Bang Coal Blue
Radiating a mysterious minerality, the new Coal Blue range introduces a sophisticated, saturated tone to the Big Bang family, blending gray, black and blue into a stormy alchemy. This colorway is showcased across four models, including the 43mm Big Bang Original Unico and the 42mm Spirit of Big Bang, both featuring dials inspired by the 3D depth and geometry of carbon fiber. Two additional references in 33mm and 32mm lean into preciousness, featuring bezels set with ethically certified diamonds.
The Big Bang models utilize the Unico Manufacture flyback caliber with a three-day reserve, while the Spirit of Big Bang references are driven by the high-frequency HUB4700 movement. Dressed in shades of steel tinged with blue, the Coal Blue collection offers a unique perspective on refined elegance and visual complexity. Pricing for the collection includes $19,400 USD for the Big Bang Original Unico Titanium Coal Blue and $22,900 USD for the Spirit of Big Bang edition.
Big Bang Tourbillon Novak Djokovic GOAT Edition
Honoring Ambassador Novak Djokovic as the greatest tennis player of all time, Hublot unveils the Big Bang Tourbillon Novak Djokovic GOAT Edition. This trilogy of 101 watches – colored blue, orange and green – corresponds to Djokovic’s wins on hard court, clay and grass. The 44mm case is crafted from a magical, marbled composite made from Novak’s own Lacoste polos and Head racquets used during his record-breaking 2023 season.
The conceptual MHUB6035 Automatic Tourbillon movement replaces a solid mainplate with a laser-engraved 3D lattice that mimics the irregular strings of a tennis racquet. Further clever references include a barrel decorated to look like a tennis ball and titanium bezel screws shaped like tennis balls. Weighing only 56 grams and protected by durable Gorilla Glass, this commemorative series is priced at $115,000 USD.
Big Bang Original Unico
Returning to its roots to celebrate twenty years of the Big Bang icon, Hublot presents the Big Bang Original Unico. Every detail has been re-engineered for elevated ergonomics, featuring a refined 43mm case size that strikes a perfect balance between past 41mm and 44mm versions. The design remains loyal to the original DNA, preserving the six functional screws on the bezel and multi-layered construction while introducing softer finishes and a 3D carbon-pattern illusion on the dial.
The heart of this legend is the Unico HUB1280 caliber, a statement for the Manufacture, with five patented innovations and a skeletonized tungsten rotor. Available in four material fusions including Titanium, Black Magic ceramic and King Gold, this collection represents twenty years of material research unified into one icon. Prices start at $19,400 USD for the Titanium model, reaching $37,800 USD for the King Gold Ceramic version.
Classic Fusion in Sage Green
Hublot vibrates in harmony with the latest trends by introducing the Classic Fusion Sage Green, available in three distinct variants. The pastel sage green shade, inspired by the renewal of springtime in the Alps, serves as a fresh and harmonious backdrop across 33mm, 42mm and 45mm titanium cases. Each model features a sunray finished dial paired with a specialized rubber and fabric strap that incorporates a subtle 3D thread twist reminiscent of Milanese mesh.
The collection offers diverse utility: the 33mm version emphasizes preciousness with a diamond-set bezel, the 42mm model provides minimalist essentialism, and the 45mm case hosts the collection’s first-ever sage green chronograph. These automatic timepieces offer a 48-hour power reserve and represent Hublot’s commitment to refined, discreet creativity. Pricing for the Sage Green editions ranges from $8,900 USD for the 42mm model to $12,300 USD for the 45mm Chronograph.
Classic Fusion Chronograph UEFA Europa League
Hublot celebrates its long-standing licensing partnership with the UEFA Europa League by unveiling the dedicated Classic Fusion Chronograph in titanium carbon, a rare collector’s edition limited to only 50 pieces. The watch faithfully bears the competition’s black and orange codes through a sophisticated bezel of carbon fiber inlaid with orange fiberglass. Because the assembly of these materials is random, each of the 50 units is a one-of-a-kind creation.
The 42mm grade 5 titanium case provides a lightweight and ergonomic frame for the HUB1153 automatic chronograph movement, which features the Europa League logo meticulously reproduced on the seconds counter at 3 o’clock. Fans will find a further tribute on the caseback, where the competition trophy is transferred onto the sapphire crystal. This sporty yet sophisticated piece, which includes a miniature trophy in its presentation box, is priced at $14,800 USD.
