How Phoebe Philo's 2025 Sales Surpassed $40 Million USD
The lauded designer’s independent label quietly tripled its revenues in its second year in business.
According to a December 30 filing from the UK’s Companies House, designer Phoebe Philo‘s eponymous label surpassed $40 million USD — an astonishing feat for the brand, which launched only two years ago.
So how does a label with no physical store or runway presentations achieve such impressive growth? The answer lies in the designer’s established legacy and conscious approach.
Having served as Creative Director at French houses Chloé and Celine in the 2000s, Philo’s work earned her a cult following that continues to drive up the value of her early designs to this day. For years, industry chatter speculated on the designer’s next moves. Would she retire? Or would she move to another house? Following the end of her tenure at Celine in 2017, she chose to lie low, keeping everyone guessing until announcing her own label in February 2021.
However, even after launching the label, the designer didn’t quite run out of the gates. It wouldn’t be until the final quarter of 2023 that her debut Collection A surfaced with a digital-first approach. Until now, at Collection D, no physical store has opened; however, she began a wholesale rollout with select retailers like Bergdorf Goodman, Dover Street Market, and Galeries Lafayette in 2024. In 2025, the brand finally announced plans for its first store in London’s Mayfair. Yet, somehow the brand managed to triple its sales year-over-year.
It’s rather unsurprising that Philo has found unique success, given the air of nostalgia that has surrounded her tenures at Chloé and Celine. In an industry whose main customer is women, she remains one of the few female creative directors of comparable stature. While it’s estimated that 74% of fashion students are women, only 12% of creative directors are women. Yet, there’s no doubt that women know what women want to wear best — and that has been a key argument for Philo’s popularity.
And influential male rappers, too, have cosigned her work, from Ye famously wearing a Philo Celine blouse at Coachella 2011, A$AP Ferg’s “Celine bag” hook from his hit “Jet Lag,” and A$AP Rocky stepping out in full Celine, including an archival Philo-designed Phantom bag, in 2025.
Rappers and ladies alike have echoed strong admiration for Philo’s designs, but now her name far transcends association with Celine as her eponymous brand takes off. With similar women-led brands like the Olsens’ The Row and Trotter’s Bottega Veneta currently reigning supreme, Philo’s poetic minimalist visual identity has arrived just in time for the “quiet luxury” turn. With the backing of a minority investment from LVMH and Delphine Arnault on her board of directors, the brand also has the institutional support it needs from the fashion establishment.
What Phoebe Philo understands is the power of moving slowly and quietly in a noisy environment, crowded with label launches, collaborations, and marketing activations. Her label provides a strong case study in the tricky transition from being creative director at a legacy label to carving out a dedicated home for one’s vision. And all the signs point to Philo coming out on top, consciously concretizing her own legacy in one of the fastest-moving industries.
