Graniph Teams up With Netflix for New 'Squid Game' Apparel Collaboration

Summary

• Netflix’s Squid Game partners with Japanese brand Graniph for new apparel
• The collection features game symbols, Young-hee, Front Man and more as key graphics
• Fans can get tees, quarter-zips and accessories from July 29 online

Netflix‘s global sensation, Squid Game, is extending its cultural reach into the world of fashion with an exciting new apparel collaboration with Japanese design T-shirt brand Graniph. Known for its eclectic range of graphic tees and unique takes on pop culture, Graniph is the perfect partner to translate the series’ distinctive visual language into wearable art.

This collaboration is set to bring iconic imagery and motifs from the record-breaking series to a range of apparel, allowing fans to subtly (or overtly) express their allegiance to the deadly games. Fans can xpect pieces that feature the recognizable geometric symbols (circle, triangle, square) associated with the game’s guards and calling card along with the chilling likeness of Young-hee, the “Red Light, Green Light” doll, in various artistic interpretations. The players’ journeys are depicted with several iterations of characters in green jumpsuits, as is the appearance of the Front Man. Subtle nods to the series’ themes of childhood games, desperation, and the stark contrast between innocence and brutality are transformed into cartoon-like graphics of the collection.

Graniph’s Squid Game collaboration provides a unique opportunity for fans to integrate their love for the series into their everyday wardrobe, transcending mere merchandise to become genuine fashion statements. The release is poised feature t-shirts, button down short sleeves, quarter-zips, socks, accessories and more. The collab drops on July 29 online.