Moreporks Reworks New Zealand's Outdoors Legacy for the Streets
The brand brings rugged heritage and sharp design to the streets with its latest FW25 release.
Summary
- Moreporks, founded in 2010, fuses New Zealand’s rugged outdoors heritage with street-ready design, inspired by the native Morepork bird.
- The brand continues to evolve under new custodians, staying true to its outdoors-meets-streetwear ethos with global appeal.
- The latest FW25 drop delivers a restock of fan favourites and new pieces like the Cropped Hunting Coat, Fly Fishing Vest, and tweed caps.
New Zealand might be known for untouched landscapes, but Moreporks is proof that Kiwi heritage translates just as well to the street. Founded in 2010 by a group of local outdoorsmen, the brand was built on the simple idea of merging rugged, utilitarian design with everyday wearability—a vision that quickly found fans from around the world.
Named after the Morepork (Ruru), one of New Zealand’s only native predatory birds, the label embodies instinct, resilience and sharp design. After a new generation of custodians took the reins in 2022, Moreporks has stayed true to its outdoors-meets-street ethos while evolving its narrative for a wider, design-conscious audience.
The latest Fall/Winter 2025 drop is a substantial one, and it leans heavily into the brand’s signature blend of function, heritage and understated style. Online, you’ll see a full restock of fan-favorite staples like the Fisherman Knit, Graphic Knit and classic Workwear Jacket, alongside new essentials including a Cropped Hunting Coat, Fly Fishing Vest, flannel shirting and tweed six-panel caps.
Take a closer look at the styles above. Head to the Moreporks website to cop your next pieces.
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