Camp High Goes Tie-Dye in Its Latest Collaborative Capsule
The key print appears to take inspiration from Erewhon’s branding.
Camp High‘s laid-back aesthetic receives a tie-dye iteration for their classic hoodies and sweatpants shorts combo this summer.
Teaming up with Santa Monica artist by the name of @King.Cole, the collection features tie-dye inspired graphic for a cozy collaboration that consists of various iterations of the hoodie and sweat-shorts. Made in Los Angeles, the fleece pieces are each individually ice dyed and late washed out with a blend of softener for the cozy, warm feeling. The oversized hoodie comes in blue, green, white, pink and pale pink. Similarly, the shorts come as a part of a matching set.
Each of the pieces feature the text “HERENOW” which appears to be a play on the Erewhon branding itself. The graphic sees the phrase “BE HERENOW” and is meant to remind consumers to be present in the moment. On Instagram, the brand writes, “Don’t forget, the present moment is a gift; that’s why it’s called PRESENT.” Available in limited quantities, the collection can now be purchased online with pieces ranging from $188 to $268 USD.
