Logitech Says It Has No Plans for a New Gaming Handheld to Follow the G Cloud
Logitech G global head Robin Piispanen says the brand is currently focused on different priorities entirely.
Summary
Logitech G head Robin Piispanen confirmed the company has no immediate plans for a second-generation G Cloud handheld
The executive cited a lack of proprietary content as a significant disadvantage compared to industry leaders like Nintendo and Valve
Roughly 80 percent of original buyers eventually stopped using the streaming device to pivot toward other projects
Logitech G global head of gaming Robin Piispanen revealed that the company is currently focused on different priorities than a follow-up to its 2022 streaming handheld. Speaking to The Verge, the executive explained that successful portable platforms typically require deep integration with proprietary games. This specific strategy propelled the success of the Steam Deck and Nintendo Switch. Without a dedicated storefront or exclusive titles, the brand faces a massive hurdle in competing against established hardware giants.
The original G Cloud found a dedicated niche of users at launch. Piispanen admitted that the product failed to sustain long-term engagement for the vast majority of buyers. He noted that approximately 80 percent of consumers bought the device, tested it and ultimately placed it in a drawer. Slow development of cloud gaming infrastructure played a major role in this decline. Major providers did not build out the necessary architecture quickly enough to support a seamless portable streaming experience. Microsoft even acknowledged that running cloud operations remains highly expensive.
Current market conditions make returning to the portable sector even more difficult for independent hardware manufacturers. Competitors operate on extremely slim margins while relying on partnerships to maintain relevance. Component prices are currently surging across the tech industry. High-powered alternatives like the Ayaneo Next 2 command premium price tags, while select Steam Deck models recently saw significant price increases. Constructing a standalone device would require Logitech to navigate these steep supply chain costs without software sales to subsidize the hardware.
Despite the initial setback, the tech company is not abandoning portable gaming concepts entirely. Executives are holding ongoing discussions with industry heavyweights like Microsoft and Tencent to explore how the ecosystem might evolve. The design team is actively investing in the future of remote processing technology. Streaming solves major hardware barriers by eliminating the need for heavy batteries and intense local graphics computation. Logitech could eventually reenter the space if data center capabilities expand and infrastructure costs drop dramatically in the coming years.
