Goldfish Drops Limited-Edition Pokémon Crackers for 30th Anniversary

Marking a brand first with single-color cracker packs, the nostalgic snack collaboration brings Pikachu, Squirtle, Charmander, and Bulbasaur to the snack aisle.

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Summary

  • Goldfish is celebrating Pokémon’s 30th Anniversary with four limited-edition, collectible cracker packs
  • The collaboration features four of the most recognizable Pokémon in the franchise: Bulbasaur, Charmander, Squirtle, and Pikachu
  • While maintaining the classic Goldfish flavor, the crackers are shaped like the characters and feature unique single colors—a first for the snack brand

Two childhood staples are officially joining forces to celebrate a massive milestone. In honor of the iconic anime and video game franchise’s 30th Anniversary, Goldfish has announced the release of limited-edition, collectible Pokémon crackers. Merging the signature cheesy snack with the beloved monster-catching world, the new drop is designed to hit right in the nostalgia while bringing a colorful, fun new twist to the pantry.

The collaborative release highlights four of the most famous characters in the Pokémon universe: the original Kanto starter trio of Bulbasaur, Charmander, and Squirtle, alongside the franchise’s legendary mascot, Pikachu. While the crackers retain the classic, familiar Goldfish flavor fans know and love, they trade in the traditional fish shape for the distinct silhouettes of the characters’ heads—plus a full-body jumping shape for Pikachu.

In a notable first for the snack brand, this release marks the very first time Goldfish has produced crackers in a single, character-themed color per pack. Inside their respective bags, snackers will find green Bulbasaur heads, reddish-orange Charmander heads, blue Squirtle heads, and bright yellow Pikachus.

Whether you are a lifelong Pokémon trainer or just looking for a fun upgrade to your everyday snacking routine, you won’t have to search far and wide to catch them. The Bulbasaur, Charmander, and Squirtle packs are rolling out to grocery retailers nationwide right now, while the special Pikachu edition is available exclusively at Walmart and Target.

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