This Invite-Only App Is the Future of Pricing and Trading Exotic Supercars
Forte is poised to change the landscape of buying and selling luxury cars, similar to art and real estate.
Forte – founded by two former executives of Beverly Hill’s most exclusive automotive dealership O’Gara Coach – has officially debuted as the first private platform tailored for the luxury automotive market, and the only way to get in is with an invitation. Here’s how it works.
Positioned as an exclusive luxury auto dealership app, the invite-only platform serves an elite demographic of ultra-high-net-worth (UHNW) individuals for whom vehicles represent both a primary passion and a sophisticated asset class. By replacing fragmented, antiquated trading methods with a streamlined digital interface, the app seeks to bring liquidity and transparency to a sector that has often been muddy and unclear with lots of processes and small print.
The app essentially begins as an “AI digital garage;” Forte allows members to manage their entire collection through a single mobile platform. The system provides real-time portfolio tracking and market intelligence, alongside a curated aggregator of around 10bn listings, auctions, and exclusive events. For the modern collector, this means the ability to value and transact exceptional vehicles with the same technological rigor applied to fine art or real estate.
Forte
To further maintain the ecosystem’s integrity, the platform is supported by a dedicated human concierge team. This service manages sourcing and pre-qualifies negotiations on both sides, ensuring that serious collectors and dealers can trade without the interference of unverified parties. Because of this, you can trust each and every transaction with the highest of confidence, instead of dealing with shady salesmen or wasting time with tire kickers.
Forte is currently focused on key hubs like Miami and Los Angeles, but plans a methodical expansion into major U.S. and European markets. Ultimately, the platform aims to become the default infrastructure for how rare and prestige performance cars are owned and exchanged over the next decade.
To download the app and request a membership, head to Forte.cars.
