A24 and Charli XCX Drop ‘The Moment’ Merch in Japan Ahead of Its Theatrical Opening

Summary

• FREAK’S MOVIE has supervised an official The Moment merchandise collection releasing June 3 via Daytona Park online and FREAK’S STORE Shibuya
• The lineup includes logo T-shirts, a tote bag, a cap, and the brat vinyl in both domestic and import pressings
• A two-day pop-up runs June 3 and 4 at OPEN STUDIO inside FREAK’S STORE Shibuya

FREAK’S MOVIE has unveiled an official merchandise collection for The Moment, the A24 mockumentary starring and produced by Charli XCX, directed by Aidan Zamiri. The collection releases June 3, two days before the film opens theatrically across Japan on June 5.

The lineup is tight and intentional. Logo T-shirts in black, white, and neon green with brat-like text on the back lead the apparel. The pieces are joined by a cap and a tote bag, all carrying the film’s graphic identity. The more considered addition is the brat vinyl, offered in two editions: a domestic pressing and an import pressing giving the collection a music object that connects the merchandise directly to the album the film is built around.

That vinyl inclusion is worth noting. The Moment is not a concert film or a tour documentary — Charli has been explicit about that — but it is inseparable from brat, the 2024 album whose commercial explosion the film uses as its pressure point. Packaging the vinyl alongside the merch acknowledges that duality openly, treating the collection less as promotional material and more as a curated entry point into the film’s world.

The physical activation runs June 3 and 4 at OPEN STUDIO, the gallery space inside FREAK’S STORE Shibuya, giving the collection a two-day street-level presence in one of Tokyo’s densest fashion-and-culture corridors. FREAK’S MOVIE has form here: the imprint has built a consistent track record of translating A24 releases into considered Japan-market merchandise moments, from I Saw the TV Glow to Heretic. The the moment drop lands as the film arrives in Japan with more pre-existing cultural heat than any A24 title in recent memory, carried by an audience that already knows every frame of the brat campaign.

The Moment follows a pop star navigating fame, industry pressure, and the machinery behind her arena tour debut. Zamiri, who directed Charli’s music videos for “360” and “Guess” featuring Billie Eilish, brings a music-world intimacy to the material that makes the fiction feel documentary-close. A.G. Cook handles the film’s score.

The official The Moment merchandise collection drops June 3 online and at FREAK’S STORE Shibuya, while the pop-up runs June 3 and 4 at OPEN STUDIO inside FREAK’S STORE Shibuya. The Moment opens in Japanese theaters on June 5.