The atmos x New Balance ABZORB 2010 "Wasabi" Is Coming in Hot
The latest special make-up model fuses natural textures with advanced tooling, releasing alongside an “ATMOSUSHI” T-shirt in three colors.
Name: atmos x New Balance ABZORB 2010 “Wasabi”
Colorway: TBC
SKU: U20105K7
MSRP: TBC
Release Date: May 1
Where to Buy: atmos (via raffle)
New Balance and atmos have officially debuted their latest collaboration: the New Balance ABZORB 2010 “Wasabi.” Inspired by an essential element of Japanese food culture, this special make-up model bridges the gap between natural, tactile materials and premium early-2010s running functionality.
The defining feature of this footwear release lies in its meticulous material selection and muted color palette. To accurately translate the texture of its namesake condiment, the upper is constructed from a grayish-green suede reminiscent of moss. This textured material is paired with soft, breathable mesh, balancing traditional Japanese aesthetic sensibilities with the comfort required for everyday street wear. The resulting design maintains a calm, understated profile while delivering a quiet but distinct visual impact.
On the performance front, the silhouette is heavily anchored by its advanced tooling. The midsole is equipped with full-length ABZORB and ABZORB SBS cushioning technologies, providing superior shock absorption and responsive bounce. While the exterior suppresses flashy branding in favor of a minimal, tonal aesthetic, the interior build prioritizes functional, long-lasting comfort, ensuring the sneaker possesses an “inner strength” that matches its conceptual inspiration.
Accompanying the footwear is the commemorative “ATMOSUSHI” T-shirt, which translates the culinary motif into a tangible apparel piece. The garment features original graphics inspired by traditional Japanese sushi restaurants, utilizing the conceptual narrative of wasabi as an essential accent that enhances the underlying base ingredients. Built for a dialed-in fit, the T-shirt will be available in a comprehensive size run spanning from Small to XXL.
The atmos x New Balance ABZORB 2010 “Wasabi” is currently open for raffle via atmos until April 30, with official footwear shipments scheduled to begin on May 1. The accompanying “ATMOSUSHI” T-shirt will officially launch at midnight on May 1.
