Yeat And Nike Join Forces For ‘ADL’ Apparel Collection And Box Sets
The multi-platinum rapper becomes the first to drop official album box sets and CDs with the sportswear brand.
Summary
- Yeat and Nike are collaborating on a physical preorder and apparel collection for his upcoming double album
- The release makes him the first rapper to ever drop official album box sets and CDs alongside Nike
- This launch serves as their second joint effort following last year’s limited footwear and apparel drop
Yeat and Nike are officially teaming up to release the ADL Collection. Arriving alongside his highly anticipated double album, ADL (A Dangerous Lyfe / A Dangerous Love), the capsule makes history. Yeat is officially the first rapper to ever drop official album box sets and CDs in direct partnership with Nike.
This physical preorder and apparel collection arrives as the second collaboration between the chart-topping artist and the Swoosh. The collaborative drop continues to set the stage for what is promised to be Yeat’s boldest and most cinematic era yet. The launch is backed by a nonstop promotional rollout that kicked off last month.
Unconventional teasers have included a prosthetic version of Yeat’s arm hanging out of a New York City taxi alongside a “LYFE IS DANGEROUS” bumper sticker, a “Twizz City Night” takeover at a Portland Trail Blazers game, and Los Angeles billboards in partnership with Spotify. The ADL project itself will be released via Field Trip Recordings and Capitol Records, building on the massive momentum of his #1 Billboard 200 charting album LYFESTYLE.
The Yeat x Nike ADL Collection and the ADL double album drop on March 27 via Yeat’s webstore.
