UGG Launches Limited Edition HIDDEN.NY Hardware Tasman Collaboration
Arriving in early February.
Summary
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The UGG x Hidden.NY collaboration debuts on February 6, reinterpreting the Classic Short Boot and the Tasman through a lens of industrial utility and speculative technology
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The collection balances high-performance features like crampon-inspired hardware and lug soles on the Boot with “table-grade” sheepskin and plush sockliners on the Tasman
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A campaign shot by Peter Sutherland explores themes of “modern escapism,” moving from real-world cave-spelunking into a surreal, digitally-rendered dimension
UGG and the digital-to-physical powerhouse Hidden.NY are reuniting in early February for a limited-edition capsule that navigates the intersection of utility and modern escapism. The collaboration retools two of UGG’s most recognizable silhouettes—the Classic Short Boot and the Tasman—through the lens of “PPF Hardware,” a concept that explores the tension between industrial technology and natural comfort.
The UGG x Hidden PPF Hardware Boot is designed for the “exterior” and forward momentum. It transforms the traditionally soft silhouette into a rugged explorer, featuring a heavy lug sole, a metallic heel plate, and specialized crampon-inspired hardware. It is a silhouette that prioritizes movement and the harsh realities of the outdoors. Conversely, the UGG x Hidden PPF Hardware Tasman serves as the “interior” retreat. This model focuses on the state of arrival, utilizing a premium table-grade sheepskin, a poured PU sockliner, and a unique tearaway strobel board, all finished with minimal Hidden branding.
The campaign, captured by photographer Peter Sutherland, follows a speculative narrative titled “Discover a New World / Relief from Reality.” Set against the backdrop of San Francisco’s cave systems and rugged coastlines, the imagery eventually dissolves into a digitally altered, surreal landscape. This visual transition honors Hidden.NY’s origins in internet curation while positioning these footwear archetypes as essential tools for navigating both the physical earth and the digital “other side.” Look out for the release on Hidden.PPF on February 6.
