Bangkok-Based CARNIVAL Introduces Its First Golf Collection

Summary

• CARNIVAL, a foundational name in Southeast Asia’s streetwear ecosystem, is launching its first-ever golf collection
• The SS26 range draws inspiration from Thailand’s deep golf culture while blending Turkish tile motifs
• CARNIVAL pairs intricate designs with wide-leg trousers and cargo shorts, and the collection drops January 17 via its app and website

CARNIVAL isn’t a household name in mainstream streetwear circles, but for those familiar with Southeast Asia’s retail landscape, the Bangkok-based brand is foundational. Founded in 2010 as a small Converse stockist, CARNIVAL steadily expanded its offering before evolving into a private label with a dedicated regional following. Today, it operates five storefronts across Bangkok, including a flagship in Siam Square.

Now, CARNIVAL is turning its attention to golf in a country with a deep and often under-acknowledged golf culture. Thailand has produced world-class talent in recent decades, from Atthaya “Jeeno” Thitikul and Ariya Jutanugarn to Thongchai Jaidee and Kiradech Aphibarnrat. CARNIVAL’s debut golf collection considers how that influence trickles down beyond the professional ranks, shaping how the game is played and styled in less traditional golf spaces. The result is a range of essentials designed for both men and women.

The Spring/Summer 2026 collection is built around the concept of “Exploring Beyond.” Pattern-heavy graphics across tops, headwear, and accessories draw from traditional Turkish tile motifs, reinterpreted through old-world Japanese hand-stitching techniques. Those intricate surfaces are grounded by relaxed silhouettes like wide-leg trousers and cargo shorts.

The first delivery from the collection arrives January 17, available exclusively via CARNIVAL’s app and website.