Nike Unleashes the Ja 3 “EYBL” in a Bold, Tournament-Exclusive Look

Name: Nike Ja 3 “EYBL”
Colorway: Platinum Violet/Fire Pink-Dusty Cactus-University Gold
SKU: IM0464-001
MSRP: $135 USD
Release Date: September 2025
Where to Buy: Nike

Nike continues its tradition of celebrating the Elite Youth Basketball League with a special edition of Ja Morant’s latest signature sneaker. The Nike Ja 3 “EYBL” arrives as a bold tribute to one of the most prestigious circuits in youth basketball, fusing high-performance tech with expressive, eye-catching design.

The EYBL edition lands in a pink color scheme with a vivid, multi-toned palette that mirrors the energy and flair of the young players it honors. The upper features a layered blend of pastel purples and pinks, offset by vivid teal and gold accents around the heel and outsole. A combination of synthetic mesh and textile materials provides structure and breathability, while the signature Swoosh is placed vertically – designed to resemble a “J” with an overlapping “A” in orange and pink as if spray-painted on  – adding a bold visual twist along the side. Ja Morant’s personal logo appears on both the tongue and heel, grounding the design in his signature identity.

Underfoot, the full-length ZoomX foam midsole, partially made from recycled scraps, offers responsive cushioning and explosive energy return. A newly engineered “bulldog micro-traction” pattern along the outsole enhances grip and directional control, tailored to Morant’s lightning-quick playstyle. Each outsole also features motivational quotes from Ja himself, including “A happy Ja is a scary Ja” and “I’m not even worried about proving them wrong,” alongside his jersey number 12.

The Nike Ja 3 “EYBL” is expected to release on July 15, though public availability may be limited like previous EYBL editions.