Kith Debuts Partnership With Cigarette Racing Just in Time for Summer
Embodying style and speed for the co-branded high-performance luxury powerboats.
Summary
- Kith and Cigarette Racing have collaborated on three custom-designed luxury boats
- The three powerboats include the high-speed 515, the performance-oriented 42’ X and the luxurious 42’ Auroris
- Each boat features sive paint jobs and upholstery, incorporating Kith’s logos and artwork, as well as co-branded interior details
This summer, Kith is taking to the high seas with a debut partnership with Cigarette Racing. The renowned American manufacturer of high-performance luxury powerboats are entering the fashion stratosphere with the latest collaboration, which sees Kith and Cigarette Racing join forces on a trio of reimagined boats.
The three reimagined luxury boats — the 515, 42’ X, and 42’
Auroris — receive the Kith styling treatment where each boat features entirely custom paint jobs and upholstery, while retaining the unparalleled performance they’ve come to be known for. Kith and Cigarette Racing trio of custom luxury boats features unique designs and co-branded details while maintaining high performance. The 515 speedboat boasts a black and blue Kith-branded exterior and advanced tech that includes two flush-mounted 22” high-definition Garmin multifunction displays with GPS and Mercury engine data integration. The 42’ X powerboat offers a wood airbrush finish with Kith logos inside, appearing on th seats, speedometer, steering whel and engine in a white and brown custom color scheme. The 42’ Auroris combines luxury and performance with a green Kith-branded exterior and integrated Garmin systems. Exclusive branding continues along the engine backbones and keel, while the interior features embossed Kith logos on the seats, headrests, and a startup screen showcasing the Kith Pegasus logo.
Alongside the custom boats, the brand has also unveiled an exclusive apparel capsule collection to complement the designs for Cigarette Racing. The boats are made to order through Cigarette Racing starting on May 16 for upwards of $1.6 million USD.
