CIARAN Presents Its Debut Streetwear Collection

Brand-new streetwear label, CIARAN, has dropped its first collection. The label was launched by two friends — with extensive experience at brands such as Calvin Klein, Diesel, Tommy Hilfiger, and more — with the idea of blending European craftsmanship with cutting-edge AI technology.

The first collection from the brand is designed for “millennial men who value both style and quality,” reimagining contemporary menswear through sharp silhouettes, “effortless structure,” and responsible design. CIARAN introduces a slew of elevated pieces for its first collection, featuring materials such as cotton jersey, heavy and lightweight twill, and unbrushed terry. This is used to ensure a balance of sustainability and comfort — seen most in styles such as the new baggy chinos and shorts, as well as newly-introduced relaxed T-shirts and a GEO Hoodie.

CIARAN has partnered with AI technology company Genera, to revolutionize its lookbook creation, with technology used to transform raw sketches into hyper-realistic digital visuals. The collaboration also reduces the need for physical samples, making the development process more sustainable. Meanwhile, it also allows CIARAN to maintain its high standard of craftsmanship while embracing the future of fashion through responsible and cutting-edge technology.

You can take a closer look at CIARAN’s debut drop above and be sure to head to the brand’s official website to grab your favourite pieces now.