SAINt JHN Hosted a Secret Listening Party with CUPRA
His new project, Festival Season, debuted in Berlin at a celebration for fans.
Genre-bending artist SAINt JHN defies the music industry’s standards brazenly, blending the influences of rap, R&B and rock to create a distinctly unique discography. He’s proven with past releases that he doesn’t want to be boxed into a specific genre or sound — instead, he creates his own rules. His upcoming album, Festival Season, is a shining example of that creativity.
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Respectively, CUPRA has always strived to defy expectations. The Barcelona-based car brand brings forth a new generation, tapping into the music lane and viewing music, like cars, as a form of unbridled creative expression. As such, it has brought its visionary approach to collaborating with boundary-pushing artists. CUPRA takes a holistic approach to music, viewing it as an extension of the brand and a way to connect on an even deeper level with creatives, artists, car lovers and beyond.
Coming together for an exhilarating secret gig at the CUPRA City Garage at Berlin’s Tacheles, the two celebrated their shared affinity for standing out from the crowd and forging their own path. Both acting as disruptors, the challenger brand and artist share the same values of embracing originality. This authenticity and willingness to stray from the status quo was displayed at the high energy event that brought a dynamic audience together on January 28.
In the Tacheles, music and art converge right in the pulsating heart of the German capital, so it only made sense for the car brand to make a splash there with SAINt JHN in honor of his next endeavor. The project is the musician’s first in four years, and he rang in the milestone in an “if you know, you know” fashion. The event was free to the public — for those who discovered it before the action kicked off.
Keep an eye on this space, because there will surely be more surprises at the CUPRA City Garage to come. Learn more about CUPRA’s music initiatives at cupraofficial.de/cupraxmusic.
