Threads Launches "Ghost Posts" With 24-Hour Disappearing Updates
Replies land in your messaging inbox and likes stay private, inviting unfiltered sharing and longer text attachments.
Summary
- Meta has launched Ghost Posts on Threads, a new feature that causes posts to auto-archive after 24 hours
- The feature is designed to lower the pressure of posting, encouraging users to “share unfiltered thoughts” and real-time content
- All engagement is private: replies route directly to the creator’s inbox, and only the creator can see likes/replies
Meta flips the switch on Ghost Posts for Threads, allowing posts to auto-archive after 24 hours. The UI marks them with a dotted, grey speech bubble so they read as fleeting. All engagement moves private and replies route to your messaging inbox. Only the creator can see who liked or replied. That lowers the pressure and invites looser, in-the-moment sharing.
Meta positions the feature around authenticity, stating that Ghost Posts allows users to “share unfiltered thoughts and fresh takes without the pressure of permanence or polish.” Functionally, the play blends Stories energy into a text-first feed. It targets real-time riffs, live threading, and quick pulses that don’t need to live forever on your grid. For brands and creators, the brief is clear. Use Ghost Posts for limited offers, quick polls, or testing ideas. Keep the main feed curated while the ephemera works the crowd.
The drop lands alongside Threads’ steady upgrades. Recent additions include text attachments up to 10,000 characters, spoiler-hiding tools, and new interest-led communities. The platform keeps building a calmer, culture-first alternative to X.
