Pepsi and Pompeii Team Up for Football-Inspired Streetwear Collection

Pepsi is set to make waves in the fashion world with its latest collaboration. The beverage giant has partnered with Spanish streetwear brand, Pompeii to launch an exclusive football-inspired capsule collection.

Dubbed “La Pretemporada,” the collection draws inspiration from a professional football club’s summer training camp. It aims to capture the creativity and playground magic of the sport, appealing to a new generation of football enthusiasts. The unisex collection features seven pieces, including t-shirts, jerseys, a windbreaker and a cap. Each item showcases Pepsi’s newly refreshed brand identity, marking its first visual change in 14 years. The iconic blue, red and white color palette remains, but with a contemporary twist highlighted by an electric blue centerpiece.

Pompeii’s streetwear expertise blends seamlessly with Pepsi’s updated look, creating a unique fusion of sports and style. The collection embodies Pepsi’s “Thirsty for More” philosophy, celebrating unapologetic enjoyment and choice. Cosme Bergareche, Pompeii’s founder and head of design, explains that the collaboration aims to link Pompeii’s strong football culture with nostalgic memories of Pepsi’s iconic football-related advertising campaigns from the early 2000s.

Luke Gillman, Pepsi’s Director of Design for Europe, emphasizes the brand’s commitment to creating meaningful experiences for consumers while tapping into their passions. The collaboration seeks to offer fashion-forward football fans a unique opportunity to simultaneously showcase their love for the sport and style.

The collection will be available starting July 23 at Pompeii’s official website as well as in Pompeii’s stores.