HOKA and UGG Owner Deckers Brands Report Sales Rising by 22% in Q1
Sales across its labels jumped a total of $150 million USD.
Deckers Brands reported a 22.1% increase in net sales during its first quarter, surpassing analysts’ expectations. The HOKA and UGG owner’s sales were up to $825.3 million USD, compared to $675.8 million USD last year.
The company can credit the boost to running brand HOKA, whose sales rose 29.7% year-to-year, jumping from $420.5 million USD to $545.2 million USD. UGG also experienced its own boost of 14%. Compared to $195.5 million USD last year, the shoewear maker clocked sales of $223.0 million USD.
Smaller drops in sales came courtesy of sandal and slipper makers Sanuk and Teva, falling 28.4% and 4.3% respectively.
Considering all of the labels under Decker Brands, sales were up for both direct to consumer and wholesale margins, as well as domestically and internationally. Q1 also marked Dave Powers’ final quarter as CEO of the company.
“As this is my last quarter to report as CEO, I am pleased to share these strong results to kick-off fiscal year 2025,” Powers said. “HOKA and UGG continue to drive robust full-price demand in the global marketplace by delivering compelling product that consumers love. Deckers has an exciting future ahead as Stefano transitions into his new role as CEO next week.”
Over the fiscal year, analysts are anticipating that sales will rise by 10% to $4.7 billion USD.
