Swatch’s NEON Collection Brings Bold Color to Its Catalog
Featuring six new watches.
In time for summer that is full of light and fun, Swatch decided to bring back its standout NEON collection – which brings bold color to its catalog.
With the return of the collection, the Swiss watchmaker leans into the personality of the ’80s and ’90s across six new watches. With the follow-up to the 2023 NEON collection, the brand continues its inspiration from original Swatch designs known for their versatile, casual and fun demeanor.
Coming in a variety of sizes, the new collection includes the Swatch Neon Pink Podium, Swatch Neon Pink Podium Pay, Swatch Neon Rider, Swatch Neon Hot Racer, Swatch Flash Arrow, Swatch Neon Wave, Swatch Neon Jelly and the Swatch Neon Jelly Pay. Across the assortment, key features include chronograph pushers, transparent cases and straps, color-segmented dials, super slim cases, throwback graphics and more.
Additionally, the collection tosses a variety of shades including hot pink, turquoise, traffic cone orange, fuchsia, electric light blue, neon green and more. Whether it be throwback or new details, the collection also harbors a fun unisex cadence.
Take a look at the new offering in the gallery above. Ranging in price from $75 USD to $165 USD, Swatch’s new NEON Collection is available now on the brand’s website.
