Ferrari FW24 Punches the Throttle With Unwavering Luxury

Marking the Italian brand’s sixth collection.

Fashion
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Across the world, Ferrari is known for its fine Italian automotive prowess that’s enamored by its signature red shade and black horse logo. But aside from cars, the brand has been seeping into the luxury fashion space under the direction of fashion designer, Rocco lannone. So with its latest collection for the Fall/Winter 2024 season, the brand returned to Milan Fashion Week to punch the throttle in a testament of unwavering luxury.

Luxury coupled with sports performance has always been a hallmark of Ferrari’s automotive initiatives. So why would its activity in fashion be any different? Marking the brand’s sixth collection, the new line dove deeper into the makings of a refined wardrobe. It had all of the staples, whether it be silk tops, fur coats, cinched blazers, refined suits or wrap capes. But what took the pieces even further was lannone’s fusion of classic and contemporary design techniques across the entire collection.

Textured proved pivotal as the Italian designer imparted fur, crinkled organize, wool, silk, sheer tulle and patent leather. That alongside features like asymmetrical lines, wrap details, remixed silhouettes and sleekly sexy proportions are what gave the garments their true character. With it, lannone tossed up a precise vision of past, present and future – making wearable clothes that still retain their forward-facing edge.

Take a look at Ferrari’s Fall/Winter 2024 collection in the gallery above.

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