Craghoppers' Latest FW23 Collection Encourages You to Be "Cool, Still"
Taking its campaign to a secret location based in the heart of the Cotswolds.
Yorkshire-based outerwear brand Craghoppers has just presented its latest collection for Fall/Winter 2023 titled “Cool, Still,” and it encourages its wearers to break out of the relentless hustle and bustle throughout the inner city and pause, reflect, and breathe.
To articulate this message through the new collection’s campaign, the Craghoppers team embarked on a journey to a secret location based in the heart of the Cotswolds. Surrounded by clean air and “enveloped in the tranquility of nature,” Craghoppers discovered solace in sustainable, modernist architecture — which came in the form of a tiny boat house on a serene lake.
With this being said, the new collection from Craghoppers is designed for the time’s explorers are immersed in nature. A slew of technically-focused designs are included; such as jackets — with hidden zipper compartments — and several pairs of trousers, shorts, T-shirts, and accessories.
Highlights from the collection include the brand’s all-new “AQUADRY” jackets — available in understated grey and black colorways — while new gilets and puffer jackets are included, both designed with layering in mind with thick, heavy-duty insulation integrated throughout.
Rounding off the collection, Craghoppers’ new accessory line includes new bags — complemented by a series of elasticated detailing — and hats, with bucket, trucker, and beanie silhouettes all welcomed.
You can take a closer look at the new “Cool, Still” collection from Craghoppers above and it’s available to shop now via the brand’s official website.
In other news, check out the new collection from Hillside.
