Nana Aganovic and Brooke Taylor Appointed as WOOD WOOD Creative Directors

Hoping to push the brand toward a global audience.

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Copenhagen-based label WOOD WOOD has just announced the appointment of two new Creative Directors who will lead the brand into a new realm.

Founded 21 years ago by Brian SS Jensen and Karl-Oskar Olsen, the duo now pass the baton to Nana Aganovic and Brooke Taylor, hoping to insert additional creativity into the label. Aganovic and Taylor will work together to revamp WOOD WOOD for a global audience, executed across its mainline collections and sub-label, DOUBLE A by Wood Wood.

The design couple founded Aganovic in 2011 after graduating from London’s Central Saint Martins. After debuting at Paris Fashion Week that same year, the brand wrote its own rulebook while creating ethical workwear with a sustainable outlook. Later, Aganovic moved onto couture, presenting experimental collections with a mind of their own.

In case you missed it, Samuel Ross has been appointed as Beats Principal Design Consultant.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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