Paris-Based Creative Agency Super Vision Takes Yamaha's Latest Editorial "On a Ride"

Featuring a corresponding campaign video.

Fashion
2.0K 1 Comments
Save

French creative agency, Super Vision, has just presented its latest project: an all-new editorial for Yamaha, taking its heavy-duty performance wear to a dirt track to showcase its practicality on the motorbike.

In its entirety, the creative direction comes from Super Vision, who unveil a slew of Yamaha’s latest looks, including workwear-inspired jackets in black, oversized jerseys and durable, oversized trousers.

Additionally, each Yamaha look is complemented by a melange of customary branding, with logos taking over the midriff of the brand’s breathable jersey, while raised stitch branding hits the outerwear.

You can take a closer look at the new editorial from Super Vision above and in other news, check out the new collection from PLEASURES.

Read Full Article

What to Read Next

District Vision and New Balance Reunite for a Minimalist Take on the 1080v15
Footwear

District Vision and New Balance Reunite for a Minimalist Take on the 1080v15

Merging 1990s running aesthetics with modern tactical engineering, complete with performance accessories.

Ann Demeulemeester's SS27 Pre-Collection Intertwines Edwardian Softness With Structured Workwear
Fashion

Ann Demeulemeester's SS27 Pre-Collection Intertwines Edwardian Softness With Structured Workwear

Creative director Stefano Gallici crafts a parallel narrative that bridges historical romanticism and subcultural utilitarianism.

NÒMARHYTHM TEXTILE SS27 Is an “ODE TO THE MAKERS”
Fashion

NÒMARHYTHM TEXTILE SS27 Is an “ODE TO THE MAKERS”

The Japanese brand’s latest collection delivers a raw, punk-grunge aesthetic rooted in material manipulation and underground style codes


Molded 3D Human Faces Take Over Satoshi Nakamoto’s New SS27 Leather Jacket
Fashion

Molded 3D Human Faces Take Over Satoshi Nakamoto’s New SS27 Leather Jacket

The standout outerwear piece features an array of realistic, sculpted face panels that transform classic leather textures into surreal, wearable sculpture.

Jackie Chan and Ralph Macchio Are Searching For the Next 'Karate Kid' For New Film
Entertainment

Jackie Chan and Ralph Macchio Are Searching For the Next 'Karate Kid' For New Film

The pair will reprise their roles as Mr. Han and Daniel LaRusso in the upcoming movie.

HAL STUDIOS® Reveals Exclusive VELOSAMBA "HSDT-MK-01" adidas Collab
Footwear

HAL STUDIOS® Reveals Exclusive VELOSAMBA "HSDT-MK-01" adidas Collab

Limited to 300 pairs.

8 Drops You Don’t Want to Miss This Week
Fashion

8 Drops You Don’t Want to Miss This Week

Featuring Supreme, Balenciaga, YEEZY GAP, Palace, and more.

Lana Del Rey, SZA and Pulp To Headline Primavera Sound 2024
Music

Lana Del Rey, SZA and Pulp To Headline Primavera Sound 2024

The annual event will return to its weekend format next year.

Phillips Previews a Diverse Lineup for Its Upcoming New York Watch Auction
Watches

Phillips Previews a Diverse Lineup for Its Upcoming New York Watch Auction

Featuring everything from a Patek Philippe Ref. 1518 in Pink Gold to an AI-assisted yellow gold G-SHOCK watch.

Official Look at the Nike Dunk Low "Fir/Midnight Navy"
Footwear

Official Look at the Nike Dunk Low "Fir/Midnight Navy"

Arriving towards the end of the year.


Victor Wembanyama's Rookie Debut Game Jersey Smashes Pre-Sale Estimates, Sells for $762,000 USD
Sports

Victor Wembanyama's Rookie Debut Game Jersey Smashes Pre-Sale Estimates, Sells for $762,000 USD

In Sotheby’s inaugural auction with the NBA.

Everything Coming To and Leaving Netflix in December 2023
Entertainment

Everything Coming To and Leaving Netflix in December 2023

Led by the premiere of the live-action ‘Yu Yu Hakusho’ adaptation.

Dremel x MSCHF Gobstomper Has an Official Release Date
Footwear

Dremel x MSCHF Gobstomper Has an Official Release Date

Dropping at the end of the month.

Doni Nahmias Is the New Creative Head for the Arizona Coyotes
Fashion

Doni Nahmias Is the New Creative Head for the Arizona Coyotes

Rhuigi Villaseñor previously held the role.

The Standard International Reveals New Hospitality Brand: The StandardX
Travel

The Standard International Reveals New Hospitality Brand: The StandardX

Debuting with a Melbourne, Australia location designed by Hecker Guthrie.

Hélas Takes You on a Holiday Cabin Getaway for Winter 2023
Fashion

Hélas Takes You on a Holiday Cabin Getaway for Winter 2023

Providing a range fit for the cozy vibes.

More ▾