Snoop Dogg and His Son Are Launching Death Row Games
Giving minority creators and artists a platform.
Snoop Dogg and his son, Cordell Broadus, are officially launching Death Row Games.
According to reports, the new arm of Death Row Records will focus on giving minority creators and artists a platform to develop and publish for Fortnite using the game’s Unreal Editor. “We’ve been creating games, and none of them has been published anything on a huge scale, but on a very amateur level,” Broadus told AFROTECH. “We’ve been around games for the last five to six years. And Snoop, he’s done mobile games. A few of them in the past five to six years in apps and stuff like that. So we’ve always had the mindset of building it on our own.”
He added, “We felt like let’s really put resources into building Death Row Games and making a home for diverse creators in the gaming ecosystem and be a part of the narrative, the storytelling of what the next game should be looking like. And I keep saying ‘show representation of the culture in these sectors,’ versus us just being the talent. We wanted to make sure that we’re part of the decision that’s being made and more importantly tell these stories from diverse creators and focus on creatives in underserved communities.”
The 26-year-old also opened up about working closely with his father, “I think it’s dope for a father and a son to be working together for one, and for two he’s 51 years old. So he may be out of touch with some of these things.” He continued, “And I’m always there to keep him up to speed and translate information to him in a tone that he can understand. I think that’s more important… but just as much as I’m giving him game he’s given me the keys to make these decisions with a IP as big as his.”
Broadus also revealed that he’s been hired by the estate of Tupac Shakur, amongst others, to do work. “I’m just going with my gut and checking the pulse of the culture,” he shared. “It’s just dope to see that we both can empower each other on new information, and he can empower me on just giving me access to you, all his resources, and his IP.”
Elsewhere in gaming, GTA VI could be announced as early as this week.
