Snoop Dogg and His Son Are Launching Death Row Games

Giving minority creators and artists a platform.

Gaming
15.1K 8 Comments

Snoop Dogg and his son, Cordell Broadus, are officially launching Death Row Games.

According to reports, the new arm of Death Row Records will focus on giving minority creators and artists a platform to develop and publish for Fortnite using the game’s Unreal Editor. “We’ve been creating games, and none of them has been published anything on a huge scale, but on a very amateur level,” Broadus told AFROTECH. “We’ve been around games for the last five to six years. And Snoop, he’s done mobile games. A few of them in the past five to six years in apps and stuff like that. So we’ve always had the mindset of building it on our own.”

He added, “We felt like let’s really put resources into building Death Row Games and making a home for diverse creators in the gaming ecosystem and be a part of the narrative, the storytelling of what the next game should be looking like. And I keep saying ‘show representation of the culture in these sectors,’ versus us just being the talent. We wanted to make sure that we’re part of the decision that’s being made and more importantly tell these stories from diverse creators and focus on creatives in underserved communities.”

The 26-year-old also opened up about working closely with his father, “I think it’s dope for a father and a son to be working together for one, and for two he’s 51 years old. So he may be out of touch with some of these things.” He continued, “And I’m always there to keep him up to speed and translate information to him in a tone that he can understand. I think that’s more important… but just as much as I’m giving him game he’s given me the keys to make these decisions with a IP as big as his.”

Broadus also revealed that he’s been hired by the estate of Tupac Shakur, amongst others, to do work. “I’m just going with my gut and checking the pulse of the culture,” he shared. “It’s just dope to see that we both can empower each other on new information, and he can empower me on just giving me access to you, all his resources, and his IP.”

Elsewhere in gaming, GTA VI could be announced as early as this week.

Read Full Article

What to Read Next

Kylie Jenner's Khy Readies Second Winter-Ready Drop
Fashion

Kylie Jenner's Khy Readies Second Winter-Ready Drop

In collaboration with Entire Studios.

Mitchell & Ness Recreates Iconic 1990s Philadelphia Eagles Varsity Jacket Worn by Princess Diana
Fashion

Mitchell & Ness Recreates Iconic 1990s Philadelphia Eagles Varsity Jacket Worn by Princess Diana

A limited-edition jacket for Eagles fans.

Nike Preps For Spring With the Air Force 1 "Lemon"
Footwear

Nike Preps For Spring With the Air Force 1 "Lemon"

A vibrant offering.

CASETiFY Teams up with fragment design and GOD SELECTION XXX For Latest Collab
Tech & Gadgets

CASETiFY Teams up with fragment design and GOD SELECTION XXX For Latest Collab

Introducing a range of accessories for both Apple and Android products.

Master & Dynamic's MW09 True Wireless Earphones Are an Enhanced Audio Option
Tech & Gadgets

Master & Dynamic's MW09 True Wireless Earphones Are an Enhanced Audio Option

Building on its MW08 and MW08 Sport releases.


RM Sotheby’s to Auction Two Extremely Rare Mercedes-Benz CLK GTRs
Automotive

RM Sotheby’s to Auction Two Extremely Rare Mercedes-Benz CLK GTRs

With the combined estimate set as high as $22,000,000 USD.

Drake's OVO Teams up With Jacob & Co. for Owl Pendant Necklace
Fashion

Drake's OVO Teams up With Jacob & Co. for Owl Pendant Necklace

Available in 14K gold and sterling silver.

Watch the Teaser for Fan Animation 'BERSERK: The Black Swordsman'
Entertainment

Watch the Teaser for Fan Animation 'BERSERK: The Black Swordsman'

Addressing fan dislike of the 2016-2017 3D CGI anime.

Stüssy and Levi's Tease Second Denim Collaboration
Fashion

Stüssy and Levi's Tease Second Denim Collaboration

Featuring a range of trucker jackets and jeans.

Tyler, the Creator's Camp Flog Gnaw Carnival 2023 To Livestream on Prime Video
Music

Tyler, the Creator's Camp Flog Gnaw Carnival 2023 To Livestream on Prime Video

The festival takes place November 11 to November 12.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.