Domino's Pizza Will Utilize AI for More Personalized Orders

As well as for behind-the-scenes improvements.

Food & Beverage
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Domino’s Pizza is furthering its use of AI for a more cohesive overall experience.

According to reports, the pizza restaurant chain revealed that it has partnered up with Microsoft Cloud and Azure OpenAI Service to better the customer experience of creating personalized orders, as well implement simplified store logistics for its employees. Domino’s will begin utilizing this AI assistant as it relaunches its website to improve personalized orders, however it will mostly work for the behind-the-scenes. “We have to think about the way that this technology can be best utilized to drive customer satisfaction and efficiency in our stores,” Kelly Garcia, Domino’s Executive Vice President and Chief Technology Officer, said in a statement. “We’re broadening on how this new, quickly-moving technology can change the pattern of online ordering in a meaningful way.”

Customers can expect these improvements to appear in stores within the next six months, however the entire project will be fully implemented in the next five years. “I can’t 100% say yet what all the outcomes will be, but us being experts in the space on the cutting edge with a partner like Microsoft will increase the likelihood of really fantastic results for our franchisees, customers and team members,” Garcia added.

Elsewhere in food and beverage, Krispy Kreme and Scooby-Doo recently unveiled their collaborative menu items for Halloween.

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