HIDDEN.NY and aplasticplant Debut "Hidden Plant" Capsule
“The best collab since Taco Bell and KFC.”
Following its outdoor-focused collaboration with Salomon, HIDDEN.NY partners with fellow anonymous archive page turned digital collective, aplasticplant, for a debut capsule collection. The limited-edition series features two graphic tees with HIDDEN.NY and APP logos across the heart and a colored “Hidden Plant” graphic across the back depicting a budding sapling and its roots. With a collective online community of well over a million, the two independent thought leaders come together for an unexpected partnership which aplasticplant playfully dubs “the best collab since Taco Bell and KFC.”
“Hidden and I feel like we are the beginning of positive growth within the industry, away from corporations and toward a more organic relationship with the community,” the curator of aplasticplant writes in a statement. “The hidden plant graphic stands as a symbol of the creativity and the immeasurable commitment put into developing our digital communities. Although it is intangible, it is the plant that we water the most.”
The drop will be available via HIDDEN PPF August 31, 3 p.m. EST. Pieces are limited to 200 units each in black and white colorways.
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In other news, Drake’s OVO relaunches its Essentials series for FW22.
