Meet Far From Home, Manchester’s Streetwear Label Looking To Take Its Angolan and Portuguese Roots Global

The family behind the brand talks heritage, influence, passion for local communities and more.

Fashion 
2,986 Hypes 0 Comments

Manchester-based fashion brand Far From Home is standing up for the community.

Founded by Angola-born siblings Erike, Etiene and Cheila, the northern-born imprint originally launched in 2020 after the family moved over to the rainy city from Portugal just over a decade ago. 

Striving to integrate styles that stretch across tracksuits, denim, and silk, the Far From Home team wants to make its clothing comfortable and affordable after noticing a high demand for some streetwear labels retailing at unrealistic prices for its demographic. 

But since the move over to the U.K, things haven’t all been plain sailing. By originally having a tough time acclimatizing to Mancunian culture due to the language barrier, years of perseverance and adaptation allowed the family to finally spread their wings and make Manchester their new home. But as the family became more comfortable and began to explore the city in more detail, it wasn’t until they connected with their now good friends and mentor AK and Wadz where they joined the team at streetwear label Gramm in 2016.

Fast forward to 2020 and Far From Home began to transform itself from an idea to a lifestyle. By focusing on how wearers feel in the clothing, its upcoming debut “The Way Home” collection tells a cultured story based on travel and the global communities similar to the ones from which Far From Home was born. As well as the garments, other one-of-one homeware pieces will soon be available, such as rugs, tables, sofas, and other household essentials, all of which take detailed inspiration from Angola and Portugal. 

HYPEBEAST caught up with brothers Erike and Etiene following the official Far From Home launch party in Manchester to talk about inspirations, community and all things growing up.

HYPEBEAST: What’s the story behind the brand and where did the original idea to launch the label come from?

FAR FROM HOME (Etiene): This brand is based on us being far from home – funny enough, the name came from a conversation we had with Basil – who founded Friends Not Included – and AK and they were like, “you are Far From Home, that’s what you should call it,” and from there we thought, yeah that’s going to be the name forever. 

What inspirations from your home in Portugal have you taken for your new designs?

Etiene: Our brothers have always worn baggy clothes, they used to copy the people back in the ‘90s and how they wore their clothes. That’s what really inspired us, that sort of streetwear clothing. But aside from that, we really want to get into other stuff such as furniture. Beds, chairs, tables, rugs, we want to do a bit of everything that reminds us of where we come from. Where we used to play football back home, there used to be carpenters that used to make chairs and tables and sell them quickly for the families that didn’t have enough money to buy the real, expensive furniture. That has inspired us, we want to go back and make one-off pieces that really stand out in our community. They need to align with the culture, where we used to live, moving over to the U.K., and everything else that is going on in our lives. 

How do you intend to integrate Angolan-Portuguese culture into Manchester and beyond in the U.K?

Erike: Like we said, our parents moved over from Angola to Portugal and then we moved from Portugal over to Manchester. In our heads, we think why not keep this going? We have seen so many things that are similar from our old home in Portugal to our home now in Manchester, so that’s what we’re trying to do. We want to take a part of each country that we go to leave a stamp. But we want to do more, our home is Angola, but we want to go to other places in the world and link up with creatives that are doing the same things as us. 

How was your experience settling into Manchester when you first moved over and how did you become introduced to the creative scene there?

Erike: Settling in wasn’t easy. When we first moved here, we moved to a place in Salford, and at the time and I weren’t aware of many Black people that lived in the area. So as mad as it sounds, that was the reality of the area. We couldn’t speak any English, so the way it all happened we still think it’s very crazy. But that’s why we mentioned AK earlier because it wasn’t until we met him that we really started to see what the Manchester scene was like. At the time Gramm was really starting to pick up and he was the guy that introduced us to Manchester and its creative scene. He showed us the musicians that were sick and the other clothing brands that were doing their thing. I think it’s only getting bigger, too. It has only been two years since we started to get known and I think it’s only going to grow even more.

Do you intend to make the first Far From Home release exclusive?

Etiene: I think because we’re just starting, we’re going to make the styles quite exclusive, we don’t want to make it too accessible right away. But we also want to make it clear that there’s going to be so much more than just the garments but the clothes are just something we do anyway, so it wouldn’t make sense for us to launch something and not include clothing. But I don’t think the clothing is actually going to be the main focus. We will be bringing in fabrics that are close to home and we’re looking to work with a lot of Portuguese manufacturers going forward, but I think we will keep the quantities quite low and allow people to purchase them through the online store, for now.

“I don’t want people spending money on my brand and then not having any money in their pockets.”

How do you think Far From Home stands out from other brands in the U.K.?

Erike: I feel that anyone can start a brand, but I think it’s about a story now. When I buy into a brand, I want to know what the story is. Anyone can make a T-shirt and slap a logo on it, but really and truly we are going to tell our story through this platform called Far From Home. The beauty as well is that anyone can relate to it, I have friends and a lot of people that I’m close to that are far from home, too. Anything that is close to you, a lot of it is actually far from home when you think about it.

What can we come to expect from you in the future following the release of “The Way Home” collection?

Etiene: Our idea is to launch this brand that works with tracksuits, denim, and any kind of fabric that is all organic and made sustainably. We want people to be able to buy it, but not for too much of a high price, it needs to be accessible to the community. I don’t want people spending money on my brand and then not having any money in their pockets. That’s what clothes are, they’re an essential thing, you wake up with clothes on and you go to sleep with clothes on. Yeah, I get it, there’s quality and quantity, but you can also make good quality and make it still affordable. So we’re going to be launching tracksuits, denim, silk shirts and we want homeware, towels for toilets, candles, incents, sofas, everything that can work in your home. We have been planning this for two years to make sure we don’t crumble. We literally just want to put out our story through going back to the communities and that is something you’re going to be hearing a lot from us. 

In other news, have a look at Reese Cooper’s Levi’s collaboration.

Read Full Article

What to Read Next

Nike Drops Official Images of Air Force 1 Mid With Olive Green and Orange Accents
Footwear

Nike Drops Official Images of Air Force 1 Mid With Olive Green and Orange Accents

The Nike Swoosh is revamped in bright orange.

'Spider-Man: No Way Home' Surpasses 'Avatar' in Domestic Box Office Sales
Entertainment

'Spider-Man: No Way Home' Surpasses 'Avatar' in Domestic Box Office Sales

With a total of $760.988 million USD.

Daniel Arsham Releases 'SKETCHBOOK’
Art

Daniel Arsham Releases 'SKETCHBOOK’

A detailed look at the multidisciplinary artist’s creative process.


Packer Announces Its Three-Piece Collegiate adidas Forum '84 Hi Capsule
Footwear

Packer Announces Its Three-Piece Collegiate adidas Forum '84 Hi Capsule

“Collegiate Navy,” “Collegiate Green” and “Collegiate Maroon” colorways are on the way.

A ‘Ninja Warrior’ Obstacle Course Could Be Included in the Los Angeles 2028 Summer Olympics
Sports

A ‘Ninja Warrior’ Obstacle Course Could Be Included in the Los Angeles 2028 Summer Olympics

The obstacle course is being tested for its potential inclusion in late June.

Tiffany & Co. Shares How Kendrick Lamar's Diamond "Crown of Thorns" Was Crafted
Fashion

Tiffany & Co. Shares How Kendrick Lamar's Diamond "Crown of Thorns" Was Crafted

Taking 10 months and over 1,300 hours of labor.

HYPEGOLF After Hours: LA Golf Spotlights Creative Milestones at the Clubhouse
Events 

HYPEGOLF After Hours: LA Golf Spotlights Creative Milestones at the Clubhouse

Presented by LA Golf
An exclusive launch party introduced pro golfer Paris Hilinski as Creative Director and more.

Kanye West Pays Tribute to Diddy in Surprise Appearance at the 2022 BET Awards
Music

Kanye West Pays Tribute to Diddy in Surprise Appearance at the 2022 BET Awards

Watch the full five-minute speech here.

Cardi B Teases Highly-Anticipated New Single
Music

Cardi B Teases Highly-Anticipated New Single

Out on streaming services this Friday.


Reese Cooper’s Levi’s Collaboration Reimagines the Label’s 170-Year Archive
Fashion 

Reese Cooper’s Levi’s Collaboration Reimagines the Label’s 170-Year Archive

Launched at Paris Fashion Week, the collection is a new frontier for Cooper.

NorthStar Bets Gets Fans Into the Single-Sports Betting Game
Sports 

NorthStar Bets Gets Fans Into the Single-Sports Betting Game

Presented by NorthStar Gaming
Breaking down the basics of placing a wager.

St. Vincents Celebrates Fifth Anniversary with Five Designer Collaborations
Design

St. Vincents Celebrates Fifth Anniversary with Five Designer Collaborations

Each has eschewed trends in favour of timelessness.

'The Q' Applies Math With Cycling for Working Half-Wheeled Bike
Design

'The Q' Applies Math With Cycling for Working Half-Wheeled Bike

Using “bikematics.”

Chris Hemsworth Says He Isn’t Ready to Retire His Role as Thor Yet
Entertainment

Chris Hemsworth Says He Isn’t Ready to Retire His Role as Thor Yet

Stating that he loves playing the role.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.