Instagram Announces Full Visual Refresh

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Instagram users may have noticed the app’s new visual refresh and a slight change to its presentation. For one, Instagram has launched a minor change to its logo, promising to reimagine its gradient with more vibrancy and illumination

In a press release, Instagram indicated,

“Today, we’re bringing new energy and purpose to our colors, typeface, logo and other brand elements with a refreshed visual identity. Our new system is designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community.”

With the newly revamped gradient, Instagram hopes to bring a ne kind of vibrancy to “signal moments of discovery.” It is also looking to roll out new typefaces called “Instagram Sans,” which has been designed with the platform’s heritage in mind. Other scripts will also be included and claim to improve accessibility, “We partnered with language experts around the world to adapt the typeface to global scripts including Arabic, Thai and Japanese. We want to support all of our creators and community members who push culture forward to express themselves fully in any language they choose.”

Instagram is also announcing a completely new layout and design system that highlights content creation at the forefront. With the new format, Instagram hopes to simplify the layout to ensure that full-screen imagery is the central focus of the community.