Michelob ULTRA Organic Seltzer Helped Keep Things Cool at HYPEBEAST Country Club

The latest HYPEGOLF tournament featured a buzzy golf cart takeover and bar activations.

Events 
5,849 Hypes

Bringing a fresh perspective to golf and tennis, Michelob ULTRA Organic Seltzer helped set the tone at HYPEBEAST Country Club. Taking place on April 15 and 16, the event featured the return of the stylish HYPEGOLF tournament on PGA West’s Stadium Course and La Quinta’s Resorts tennis court.

Aiming to expand golf culture and fashion to include the next generation of sports enthusiasts, the tournament included players and participants who bring a new style to the course. Guests, like Hailey Rae Ostrom and Tisha Alyn who were spotted performing their best trick shots, sipped on the new summer-ready Michelob ULTRA Essential Collection, which was on hand at multiple bars along the course. Powered by the natural hydration of coconut water and real fruit juice, the Essential Collection appeals to the health-minded culture of Southern California.

golf hype beast palm springs tennis swimming country club tournament hypegolf bar green

After sponsoring last year’s inaugural HYPEGOLF Tournament, Michelob ULTRA became an unforgettable presence on the putting green with their stylish golf cart takeover for 2022. Notable influencers like NBA host Austin Mills and NFL player Brice Butler caught rides on the white and navy cart, as they explored the grounds and shopped for athletic apparel from NOCTA, Psycho Bunny, Five Iron Golf and more. Shielding guests from the heat, each of the golf carts also featured the drink purveyor’s slogan, “It’s Only Worth It If You Enjoy It” on its roof, which was a great reminder of the passion that golfers hold for the sport.

 

View this post on Instagram

 

A post shared by HYPEBEAST (@hypebeast)

 
While many were seen trying their hand at golf alongside professional players, other guests chose to relax by the Country Club’s pool. The different atmospheres of the activities were similar to how each of the seltzer’s four flavors —Blueberry Watermelon, Strawberry Guava, Berry Hibiscus and Kiwi Lime — represents the different vibes that guests may be feeling.

Check out the on-course outfits and trick shots in the gallery above. For more information about the Michelob ULTRA Essential collection, head to the brand’s website.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

Read Full Article

What to Read Next

HYPEBEAST Reinvents the Country Club Experience
Events 

HYPEBEAST Reinvents the Country Club Experience

Taking to Palm Springs for an exclusive golf tournament and pool party.

HYPEBEAST Is Redefining the Traditional Country Club With Latest Event
Events

HYPEBEAST Is Redefining the Traditional Country Club With Latest Event

Twisting what you would expect out of golf, tennis, food, music and more.

HYPEGOLF After Hours: A Look Inside the Michelob Ultra x Devereux Collection Launch Party
Events 

HYPEGOLF After Hours: A Look Inside the Michelob Ultra x Devereux Collection Launch Party

Presented by Michelob ULTRA Organic Seltzer
Michelob Ultra x Devereux honors NYC bodega culture with sleek, graphic imagery.


ANTi COUNTRY CLUB TOKYO x UNITED ARROWS Golf Capsule
Fashion

ANTi COUNTRY CLUB TOKYO x UNITED ARROWS Golf Capsule

Launched at its first ever pop-up in Japan.

HOKA’s Latest Trail Shoe Has Integrated Carbon Fiber Plates
Footwear

HOKA’s Latest Trail Shoe Has Integrated Carbon Fiber Plates

Welcoming a new player to the trail running community.

Netflix Drops Official 'Money Heist: Korea' Trailer
Entertainment

Netflix Drops Official 'Money Heist: Korea' Trailer

Premiering on June 24.

Tom Sachs Releases the Rocket Factory Fanny Pack
Fashion

Tom Sachs Releases the Rocket Factory Fanny Pack

Available only to Rocket Factory NFT holders.

An Air Jordan 1 Low OG “What The SoleFly” Sample Has Emerged
Footwear

An Air Jordan 1 Low OG “What The SoleFly” Sample Has Emerged

Bearing details from the Art Basel 1s, Marlins-inspired Jordan 23, lottery-theme Jordan 3s and more.

Blizzard To Unveil First ‘World of Warcraft’ Mobile Game Next Week
Gaming

Blizzard To Unveil First ‘World of Warcraft’ Mobile Game Next Week

Fans can tune in to a preview on Tuesday.


Apple Beats Expectations in Q2 With $97 Billion USD Revenue
Tech

Apple Beats Expectations in Q2 With $97 Billion USD Revenue

Wearables sales alone jumped nearly $3 billion USD.

Don C on Basketball Culture, Fashion and the Influence of 'NBA 2K' on Both
Gaming

Don C on Basketball Culture, Fashion and the Influence of 'NBA 2K' on Both

Presented by NBA 2K22
The Just Don designer discusses leaving his mark on ‘NBA 2K22.’

Nike Kobe 6 Protro "Mambacita Sweet 16" Will Release Through Exclusive Access on SNKRS
Footwear

Nike Kobe 6 Protro "Mambacita Sweet 16" Will Release Through Exclusive Access on SNKRS

A SNKRS Pass drop will also take place exclusively in Los Angeles.

McLaren Enters the Metaverse With MSO LAB NFT Announcement
NFT

McLaren Enters the Metaverse With MSO LAB NFT Announcement

Offering members an ultra-rare NFT, limited-edition sketches, chances to work with the MSO teams and more.

Tyrrell Winston Explores the Subtle Art of Focus With His Reebok Footwear Collaboration
Footwear

Tyrrell Winston Explores the Subtle Art of Focus With His Reebok Footwear Collaboration

Featuring minimal takes of the Club C and Question Mid.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.