Awake NY, KidSuper, HIDDEN.NY and More Team Up With Us Soccer To Celebrate the World Cup

Fresh threads fit for the world’s biggest sporting event.

Fashion
8,644 Hypes 6 Comments

With just over three weeks until the 2022 World Cup kicks off in Qatar, excitement is building to a fever pitch. The World Cup is the biggest sporting event on the planet, after all, and one team that has particular cause for excitement is the US Men’s National Team. On-pitch, they feature a roster of rising stars like Christian Pulisic, Weston McKennie, Gio Reyna and Jesus Ferreira, and off-pitch they’re making a strong push to be the most fashionable squad at the tournament with an expansive slate of just-announced collaborations.

US Soccer will be partnering with Awake NY, KidSuper, HIDDEN.NY, Jason Scott and VoyceNow for special apparel that salutes the team and celebrates the tournament. Each brand has a unique connection to the sport of soccer, which is portrayed through their designs. Check out all five collaborations in detail below.

Awake NY

Awake NY’s offerings consist of a cream-colored, drawstring-less hoodie with co-branded detailing and T-shirts that show US Soccer’s shield logo below a “Solo Pa’lante” hit, which is Spanish slang for “Only Forward,” the USMNT’s slogan. “Soccer was intertwined with my upbringing: growing up, I would spend weekends barbecuing and watching my uncles play at Flushing Meadow Park,” says Awake NY founder Angelo Baque. “The sport is a huge part of Ecuadorian culture, and as an Ecuadorian-American this project is particularly meaningful for me since both teams are in the World Cup this year. I used Solo Pa’lante as a signifier of my upbringing and the inclusive spirit of the USMNT.”

KidSuper

KidSuper founder Colm Dillane is a noted soccer fan who even played in college, and he’s brought his signature light-hearted style to KidSuper’s collaboration with the USMNT. KidSuper cooked up a retro tracksuit that features a blue and white color scheme with super-sized star and earth graphics, co-branded hits and red trim. The playful warm-up suit was inspired by what Dillane would want to wear if he were to try out and play for the team. “This is the closest Colm has come to playing for the US Men’s National Team,” Dillane said, referring to himself in the third person. “PUT ME IN COACH.”

HIDDEN.NY

The ever-mysterious HIDDEN.NY crew are no strangers to collaborations, and their collection with the USMNT sees them using Y2K-style HIDDEN graphics and embellishments combined with the team’s shield logo and a stylized take on the “Only Forward” slogan. Tees, hoodies, crewnecks and hats have been produced, but the standout of the collection just might be a co-branded spin on HIDDEN.NY’s beloved crew socks. Maintaining their intentional anonymity, HIDDEN.NY didn’t speak on their collab — so it’s up to the interpretation of soccer fans around the world.

Jason Scott

Jason Scott is a brand known for its elevated takes on athleisure and casual staples, so low-key style and tasteful branding are front and center on its collaborative array. “Ever since I was five years old, soccer has been a part of my life,” said Scott. “It’s transformed from a sport I used to play as a kid to a major source of inspiration for our brand. Being able to collaborate and craft a special collection with the USMNT is more than I can put into words.” Scott also touched on the elevated nature of the pieces, noting “It was important to me when I was working on the collection and combining these two passions that [I created] elevated styles with unique designs.”

VoyceNow

Of all the brands that took part in the collaboration with the USMNT, VoyceNow is the closest to the squad — it was founded by goalkeeper Zack Steffen. After George Floyd’s murder in 2020, Steffen wanted to use his platform to speak out about racial inequality, so he teamed with former college and pro teammate Alex Crognale to create the VoyceNow foundation, a nonprofit that “unites athletes from across the world to use their platforms.” The collection’s tees and hoodies are loaded with logo treatments, the most notable of which is the super-sized “Love Conquers All” hits on the back. “We at VoyceNow want to spread the message that equality and peace can be achieved through love and unity,” said Steffen.


Each collection will be available at its respective designer’s webstore. HIDDEN.NY drops today, October 31, Awake on November 1, KidSuper on November 2, Jason Scott on November 3 and VoyceNow on November 4. For more USMNT news ahead of the World Cup, check out Hypebeast’s exclusive interview with Christian Pulisic.

Read Full Article

What to Read Next

HIDDEN.NY Connects With Suicoke for a Winter Holiday Release
Footwear

HIDDEN.NY Connects With Suicoke for a Winter Holiday Release

Releasing this Friday.

HIDDEN.NY and NEEDLES Reconnect for Pt. 2
Fashion

HIDDEN.NY and NEEDLES Reconnect for Pt. 2

Featuring mohair cardigans and military-inspired pieces.

HIDDEN.NY and aplasticplant Debut "Hidden Plant" Capsule
Fashion

HIDDEN.NY and aplasticplant Debut "Hidden Plant" Capsule

“The best collab since Taco Bell and KFC.”


HIDDEN.NY Unveils an Apparel Collaboration With N.E.R.D.
Fashion

HIDDEN.NY Unveils an Apparel Collaboration With N.E.R.D.

The assemblage features graphic hoodies, hats and tees.

Aeliza's New "The Original Individual" Drop is an Exploration of Hedonism
Fashion 

Aeliza's New "The Original Individual" Drop is an Exploration of Hedonism

Featuring U.K. hip-hop star Lord Apex.

SOM Unveils Designs for Singapore's First "Supertall" Skyscraper
Design 

SOM Unveils Designs for Singapore's First "Supertall" Skyscraper

Inspired by bamboo forests.

Everything Dropping at Palace This Week
Fashion 

Everything Dropping at Palace This Week

Highlights include Polartec hooded outerwear, Tri-Ferg crewnecks, and hefty Pertex Frost Balaclava Puffer Jackets.

Story mfg. Is Using Nature to Its Full Potential for New "ROOTS" Instalment
Fashion 

Story mfg. Is Using Nature to Its Full Potential for New "ROOTS" Instalment

Each garment is crafted from a sustainably-dyed cotton-linen.

The New Balance 1500 Made in U.K. Receives a Monochrome Makeover
Footwear 

The New Balance 1500 Made in U.K. Receives a Monochrome Makeover

As the footwear imprint celebrates its 40th year on British soil.


London’s PICANTE Presents Its Nostalgic Logo Collection for FW22
Fashion 

London’s PICANTE Presents Its Nostalgic Logo Collection for FW22

Based on individual campaigns that nod towards childhood television, mechanics, and life around the city of London.

Supreme x Nike Air Max 98 TL Fall 2022 Collaboration
Footwear 

Supreme x Nike Air Max 98 TL Fall 2022 Collaboration

The New York imprint develops a new version of the footwear model.

StreetX and Crocs Develop a Celebration of the Bold and Unique Australian Coastline
Footwear 

StreetX and Crocs Develop a Celebration of the Bold and Unique Australian Coastline

Offering a Classic Clog style and accompanying apparel.

Spotify Considering Raising Subscription Prices in U.S.
Music

Spotify Considering Raising Subscription Prices in U.S.

Possibly increasing the monthly cost in 2023.

XLARGE and atmos Deliver Nostalgic Take on the adidas ADIMATIC
Footwear

XLARGE and atmos Deliver Nostalgic Take on the adidas ADIMATIC

Reminiscent of Urahara of yesteryear.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.