RENOWNED Drops American Dream-Inspired FW21 Collection
Debuting the brand’s new ‘Lucid Cut’ technique.
LA-based streetwear brand RENOWNED has launched its Fall/Winter 2021 collection titled “Beyond Lucid.” Inspired by the American dream, the collection continues the brand’s pursuit of storytelling and staying true to one’s ideals.
For the new collection, the brand debuted its “Lucid Cut,” which is a new wavy cut and sew technique seen throughout multiple collection garments. In addition to the technical aspect, the “Lucid Cut” represents the blurred lines between dreams and reality, placing the word “manifest” across a number of pieces.
The new collection features hoodies, jackets, a matching nylon puffer set, t-shirts, shorts and socks, which appear in dark green, light blue, indigo, brown, black and gray. Collection highlights include a forest green wool and white vegan leather varsity jacket that features the signature “Lucid Cut,” in addition to an indigo and white nylon puffer set.
John Dean, founder and creative director of RENOWNED, said that his ability to lucid dream as a teen inspired him to tap into the unused parts of his mind and expand his creativity.
“As I look back on it, those precise moments are the times when I learned how to meditate and manifest what I wanted out of life,” he said. “Although I never was able to lucid dream while I was asleep, I learned how to dream while I was awake. I turned a far fetch idea of getting out of my neighborhood and making a name for myself into reality.”
The “Beyond Lucid” collection is available now on RENOWNED’s website with plans to hit retailers like Neiman Marcus, Selfridges, CNCPTS and more soon.
In related news, Josué Thomas has announced the closure of GALLERY DEPT.
