A.P.C. and GIMME 5 Celebrate a Shared History With "Interaction #11"

Arriving almost 30 years after they began working together.

Fashion
1,002 Hypes 0 Comments

Michael Kopelman and Jean Touitou go back a long way. In 1987, Touitou founded A.P.C., while just two years later Kopelman established GIMME 5, a London-based agency that played an influential role in the growing streetwear world by importing brands such as Stüssy and BAPE into the U.K. for the first time.

In the coming years, GIMME 5 would begin producing its own T-shirts — which quickly became collector’s items. In the early ’90s, Touitou began selling some of these tees at his A.P.C. Magasin Général. Looking back on their first meeting, Kopelman remembers meeting “through mutual friends in the early ’90s,” while Touitou recalls exactly how he heard about Kopelman: “Hiroshi Fujiwara in Tokyo told me to meet up with Michael Kopelman when in London.”

It’s now approaching three decades since that introduction, and the two brands have come a long way. “I would say that we have both changed a lot, but not at all,” Kopelman tells HYPEBEAST. “Jean and myself are engaged in what we do and still making decisions.” For Touitou, he still has the “same energy and same lust for freedom” as he did in the early ’90s.

While GIMME 5 and A.P.C. have evolved and grown in the last 30 years, so to has the streetwear world and wider fashion industry they find themselves a part of. “Streetwear was whatever tribe you wanted to represent in the ’80s,” Kopelman remembers. “It was pieced together by the participants.” Because of this, the two brands play a different role than they did at the start. “I see A.P.C. and GIMME 5 as presenters of opportunity for talent through our businesses via people, or brands, or both,” Kopelman concludes.

Celebrating their long history of working together — and how far they’ve come — A.P.C. has now recruited GIMME 5 to take part in the latest installment of its “Interaction” series, which has previously included collections with everyone from Kid Cudi to sacai. The collaborative capsule includes sweatshirts and tees, some of which feature a Stephen Rayon-designed graphic from GIMME 5’s archive.

Speaking about the collaboration, Kopelman describes the process of working together as “easy and fun,” while Touitou points to their shared experiences together: [It was] like friends who have known each other for a long time,” he adds. “Things go smoothly.” The archival graphic has been chosen to encapsulate the last three decades, as Kopelman explains, “We both felt that this was a consistent representation of our graphic language from over the years.”

You can take a look at A.P.C’s “Interaction #11” with GIMME 5 in the gallery above. All of the pieces are available now from the A.P.C. web store.

In other fashion news, emerging Canadian label ADAPTURE recently revealed its latest T-shirt campaign.

Read Full Article

What to Read Next

A.P.C.'s Minimalism Meets sacai's Experimental Side In "INTERACTION#9"
Fashion

A.P.C.'s Minimalism Meets sacai's Experimental Side In "INTERACTION#9"

Featuring hybrid outerwear and jeans, as well as “SA.P.C.Ai”-branded essentials.

A.P.C. Delivers a Dose of Optimism and Sophistication for FW21
Fashion

A.P.C. Delivers a Dose of Optimism and Sophistication for FW21

Vibrant colors have been used to convey a renewed sense of hope.

A.P.C.'s "INTERACTION#10" Honors Cult Los Angeles Boutique RTH
Fashion

A.P.C.'s "INTERACTION#10" Honors Cult Los Angeles Boutique RTH

Vintage-inspired apparel and accessories inspired by the store’s Western curation.


A.P.C. and Brain Dead Reunite for Co-Branded Charitable Tote Bag
Fashion

A.P.C. and Brain Dead Reunite for Co-Branded Charitable Tote Bag

All profits will go towards the youth music organization, The Roots Of Music.

LEGO IDEAS Retro-Inspired Typewriter Features Real Working Keys
Design

LEGO IDEAS Retro-Inspired Typewriter Features Real Working Keys

Referencing LEGO founder Ole Kirk Kristiansen’s personal typewriter.

'Dioriviera' Readies Dior's Dynamic Summer Capsule Collection
Fashion

'Dioriviera' Readies Dior's Dynamic Summer Capsule Collection

Featuring summer essentials like surfboards, hammocks and beachwear.

Pringles New Wavy Pineapple Habanero Will Transport You to a Tropical Getaway
Food & Beverage

Pringles New Wavy Pineapple Habanero Will Transport You to a Tropical Getaway

Treat your taste buds to the sweet and tangy flavors.

Doja Cat Announces Brand New Album 'Planet Her'
Music

Doja Cat Announces Brand New Album 'Planet Her'

Her ‘Hot Pink’ followup is set to feature The Weeknd, SZA, Young Thug and more.

STARTECH Refines the New Land Rover Defender for Urban Use
Automotive

STARTECH Refines the New Land Rover Defender for Urban Use

You wouldn’t want to take those rims off-roading.


'Overwatch' Cross-Play Is Coming
Gaming

'Overwatch' Cross-Play Is Coming

Switch, PlayStation, Xbox, and PC all in one match.

Latest Sig Zane x Nike ACG Air Deschutz Sandals "Olive Canvas" Are Fit For Adventures All Summer Long
Footwear

Latest Sig Zane x Nike ACG Air Deschutz Sandals "Olive Canvas" Are Fit For Adventures All Summer Long

Nike links up with Sig Zane for Hawaii landscape-inspired design cues.

Watch the First Five Minutes of Netflix's Action-Horror Anime 'Trese'
Entertainment

Watch the First Five Minutes of Netflix's Action-Horror Anime 'Trese'

The anime is an adaptation of the Filipino comic series of the same name.

Wheaties Drops Limited Edition Muhammad Ali Packaging To Celebrate 100 Years
Food & Beverage

Wheaties Drops Limited Edition Muhammad Ali Packaging To Celebrate 100 Years

Paying homage to “The Greatest of All Time” by continuing to define what it means to be a champion.

Hasbro Pulse Releases Captain America's Full-Size Stealth Shield
Design

Hasbro Pulse Releases Captain America's Full-Size Stealth Shield

The 1:1-scale prop is 24 inches in diameter.


More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.