American Greetings and Roc Nation Team up To Create Personalized Cards From Your Favorite Artists

An extension of the Celebrity SmashUps line.

Music
1,200 Hypes 0 Comments

Jay-Z’s Roc Nation is teaming up with Amerian Greetings for greetings cards, digital e-cards and virtual paper card that involve the music label’s expansive lineup of artists.

The new partnership will be an extension of American Greeting’s Celebrity SmashUps line, where fans can request their favorite artists to send them personalized messages. Roc Nation hasn’t yet disclosed which of its artists it will be bringing on to this special project, but a good guess might be some big names like Megan Thee Stallion, Rihanna and, of course, HOV himself.

Brett Yormark, Roc Nation’s President of Business Operations and Strategy, explained in a statement why the partnership made sense for them. “When we were introduced to the leaders at American Greetings and began discussing the idea of customized greetings, both on behalf of Roc Nation and its artists, we felt like it was a natural fit,” said Yormark. “It is an unexpected category that in many respects, given the breadth and depth of our talent, gave us a [different] way to reach new audiences.”

Roc Nation has yet to disclose when these virtual or physical cards will become available.

In case you missed it, Michael B. Jordan has linked up with Roc Nation and Amazon for a limited series about Muhammad Ali.

Read Full Article

What to Read Next

JAY-Z’s Roc Nation School of Music, Sports and Entertainment Releases Inaugural Merch Collection
Fashion

JAY-Z’s Roc Nation School of Music, Sports and Entertainment Releases Inaugural Merch Collection

With all proceeds funding student scholarships.

JAY-Z and Roc Nation Invest in Fanatics, Driving $18 Billion USD Valuation
Music

JAY-Z and Roc Nation Invest in Fanatics, Driving $18 Billion USD Valuation

Expanding the sports licensing giant, helmed by Michael Rubin.

Michael B. Jordan Links With Roc Nation and Amazon for Muhammad Ali Limited Series
Entertainment

Michael B. Jordan Links With Roc Nation and Amazon for Muhammad Ali Limited Series

Ali’s estate will be involved in the upcoming show.


Roblox and Sony Music Are Teaming Up To Bring More Artists Into the Game
Gaming

Roblox and Sony Music Are Teaming Up To Bring More Artists Into the Game

Following its wildly successful virtual concerts.

Dogecoin Price Soars After Elon Musk Reveals He's Working on Transaction Efficiency of Crypto
Tech

Dogecoin Price Soars After Elon Musk Reveals He's Working on Transaction Efficiency of Crypto

The power of a single tweet.

Migos Debuts New 'Culture III' Single "Straightenin"
Music

Migos Debuts New 'Culture III' Single "Straightenin"

“Turn a pandemic into a bandemic.”

Drake Congratulates "God’s Plan" Scholarship Recipient Receiving Master’s Degree
Music

Drake Congratulates "God’s Plan" Scholarship Recipient Receiving Master’s Degree

“LETS GOOOOOOOOOOOOOO DES.”

J. Cole Is Back With New Album 'The Off-Season'
Music

J. Cole Is Back With New Album 'The Off-Season'

Marking his first full-length release since 2018’s ‘KOD.’

United Airlines Will Soon Serve White Claw on Flights
Food & Beverage

United Airlines Will Soon Serve White Claw on Flights

Part of its refreshed in-flight menu.


Marcus Jordan Confirms Another Trophy Room x Jordan Brand Project Is on the Way
Footwear

Marcus Jordan Confirms Another Trophy Room x Jordan Brand Project Is on the Way

Despite the controversy surrounding the previous Trophy Room x Air Jordan 1 High collab.

Cap’n Crunch Churns Out New "Chocolatey Churro Bites" & "Chocolate Caramel Crunch" Cereal
Food & Beverage

Cap’n Crunch Churns Out New "Chocolatey Churro Bites" & "Chocolate Caramel Crunch" Cereal

Targeting all chocolate fanatics.

Nike's Air Force 1 Crater Flyknit Is Coming in a Clean All-White Colorway
Footwear

Nike's Air Force 1 Crater Flyknit Is Coming in a Clean All-White Colorway

Complete with a speckled Nike Grind outsole.

SEGA Is Thinking About Bringing Back Some of Its Classic Games
Gaming

SEGA Is Thinking About Bringing Back Some of Its Classic Games

Like ‘Jet Set, ‘Crazy Taxi,’ Panzer Dragoon,’ and ‘Shinobi.’

Medicom Toy and X-Girl Link up for Translucent Glow-In-The-Dark BE@RBRICK
Design

Medicom Toy and X-Girl Link up for Translucent Glow-In-The-Dark BE@RBRICK

Coming with a vibrant iridescent finish.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.