According to a Facebook press release, the defendant created several Facebook and Instagram accounts to avoid the network’s enforcement policies and continue to advertise knock-off luxury items.
In a statement to Reuters, Gucci said that Facebook removed more than a million pieces of content from Facebook and Instagram in the first half of 2020. Even with Facebook’s efforts to take down counterfeit content, the defendant continued to sell their fake Gucci-branded products on the platform before the charges were officially filed.
Gucci’s in-house intellectual property team managed to have 4 million online product listings taken down, seized 4.1 million counterfeit items, and shut down 45,000 websites and social media accounts promoting fake products.
The lawsuit comes just two months after Salvatore Ferragamo linked with Amazon to jointly sue several individuals who allegedly sold counterfeit Ferragamo products on Amazon’s storefront. The official filings alleged that the defendants used the fashion label’s official trademarks without permission and lied to customers about the fraudulent designs’ origins, which violates both the e-tailer’s policies and the brand’s intellectual property.