John Geiger Celebrates the HUMMER EV With a Lunar-Themed 002 Low Sneaker
The shoe’s all-over print is inspired by the moon graphic from the Hummer EV’s console menu.
Tenured footwear designer John Geiger has crafted a special take on his eponymous brand’s 002 Low silhouette in celebration of GMC‘s HUMMER EV. Centered around a moon surface print that’s inspired by the center console’s lunar landscape startup graphic, the shoe presents a bold, futuristic look — just like the vehicle it draws from.
Uppers are made from a special synthetic material, covered from toe to heel in a detailed moon print. White and black flecked laces wrap around the heel and rise onto the top of the foot, secured by black fabric anchor points in both spots. Black heel and collar tabs aid with ease of entry and removal, while a bungee cord-like apparatus secured with a neon green toggle allows for a customizable fit. The shoes are completed by an unembellished eggshell white 002 midsole, and packaged in a box that boasts the same moon print as the shoe’s upper.
“When I was graduating high school and could drive, a HUMMER was the car everyone, including myself, wanted,” says Geiger. “Now, having my own brand and being able to design exclusive pieces for the HUMMER EV rollout, this is a full circle moment and I feel honored to work with GMC.”
The John Geiger HUMMER EV 002 sneaker will release via the John Geiger webstore at 12 PM ET on February 26, and is priced at $320 USD. The HUMMER EV’s initial run of availability kicks off Fall 2021.
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