Take a Look Inside Poggy's Newly-Opened Bar SNACK YARO POGGY

The fashion figure’s take on Japan’s Showa era snack bars.

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Food & Beverage
3,842 Hypes 4 Comments

Dipping into the food and beverage realm, Japanese fashion figure Poggy has now opened his own bar, dubbed SNACK YARO POGGY.

Opened in partnership with LDH KITCHEN, the new industry hot spot located in Tokyo serves as an homage to iconic ’70s Japanese film Torakku Yarō (Truck Guys). Building on the focus of the film, inside the bar is a portion of an actual dekotora, an abbreviation for “decoration truck.” Dekotora refers to a subsect of car culture in Japan centered around extravagantly decorated trucks, commonly displaying neon or ultraviolet lights, extravagant paints, and stainless or golden parts.

Currently closed to the public due to the Coronavirus pandemic, Poggy notes that SNACK YARO POGGY is a reflection of his experiences and a marker of fashion and culture. The creative also noted that the main goal of the bar was to create a place where people could “switch off.”

At the entrance, there is a rug that simply notes “DRINKING, SINGING and POWER CHARGING!” as a bold welcoming to the bar counter and functioning dekotora facing the entrance. Framed by illuminated “LIQUOR”, “WOMAN”, and “TEARS” signs the bar shelves are lined with a mix of classic bar spirits and “POBEER” which is described as an “olde school flavor cocktail” in a bottled inspired by Olde English 800 – Forty Ounces. String dolls of Snoop Dogg, Bruce Lee, Flava Flav and more from artist Yuri Hasegawa also grace the back of the bar.

Moving deeper into the bar, we find a VIP room that is decorated with a massive image of Poggy standing in between two trucks. The room is also outfitted with arcade tabletops and karaoke setups that are reminiscent of Japan’s Showa era snack bars.

Over on the side, Poggy has also set up what he calls the “Souvenir Shop” area. Tapping a vintage store in Osaka called “14 years old,” the concise corner is filled with apparel and knick-knacks synonymous with Showa era Japan.

Recounting his times as struggling to make ends meet during his early time in the fashion industry, Poggy notes that he priced drink and food items fairly to encourage aspiring creatives to make SNACK YARO POGGY an enjoyable place. He also notes that he named menu items while thinking about the characters of Torakku Yarō. Finally, it is interesting to note that POGGY tapped AMBUSH to create the bar’s signature bottle dog tags and drink muddlers.

Take a look inside Poggy’s newly-opened bar SNACK YARO POGGY above and stay tuned for the official public opening in the near future.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

 

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自分がプロデュースさせて頂いている @snackyaropoggy 。現在時短営業ですが宜しくお願いします????‍♂️ #repost @hypebeastjp ・・・ #hypeAF : @ldhkitchen_official と世界的ファッションキュレーター @poggytheman のプロデュースするスナックが都内某所に誕生した。“デコトラ”をテーマに作られたこのスナックは、1970年代を代表する名作映画『トラック野郎』にオマージュを捧げた、その名も『スナック野郎 POGGY』。 “デコトラ”とは“デコレーショントラック”の略称で、電飾、ペイント塗装、ステンレスパーツなどを用いてド派手に飾り付けたトラックを指す。先述の『トラック野郎』はデコトラを乗り回す長距離トラックの運転手を主人公とした作品。全10作が公開され、当時のデコトラブームを牽引した。先述の通り『スナック野郎 POGGY』は、海外からも注目される日本独自の文化“デコトラ”をコンセプトに掲げている。 “呑んで 唄って スタミナつけて”のラグマットが敷かれたスナックの入口。入ってすぐのバーカウンター横には「どうやって入れたのかな?」と誰しもが不思議に思うであろう実物のデコトラがドーンと鎮座している。実際に中に入って運転席にも座れるこのデコトラ。真ん中に置かれた田名網敬一のBE@RBRICK(ベアブリック)が見事に内装にマッチしている。その奥にはVIPルームが設けられ、ここでもPoggy氏と2台のデコトラを被写体としたインパクト大な写真パネルに歓迎される。室内には古き良き昭和感満点のアーケードゲームやカラオケ設備(現在は利用不可)があり、昭和を体験していない世代も不思議とノスタルジックな気分に浸れるだろう。バーカウンターの棚は、ボトルキープされたお酒の瓶が多数並び、Poggy氏の原点ともいえる“LIQUOR”、“WOMAN”、“TEARS”によって照らされている。あの @ambush_official が制作したというドッグタグ型のボトルネックも見逃せない。カウンターの向かいには古着や小物を販売するスーベニアコーナーが設置され、独特の着眼点からキュレーションされたユニークな品々に目も心も奪われる。 HYPEBEAST では、この噂の新スポットに潜入し、自らも頻繁にお客さんを出迎えているPoggy氏を直撃。『スナック野郎 POGGY』をオープンさせた背景やこの場所に込められた想いなどを伺った。 詳細はプロフィールの?から Photo : Toshiyuki Togashi / HYPEBEAST

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