JOURNAL STANDARD Drops Nostalgic Maxell T-Shirt Collection

The “Blown Away Guy” returns.

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Fashion
4,079 Hypes 4 Comments

In the era of cassette recordings and burning music on the CD-R/RW medium, one name stood out for its simple name and easily recognizable branding — Maxell. JOURNAL STANDARD is now looking to tap into the nostalgia of magnetic media with its latest T-shirt collection with Maxell.

The collection features four tees with Maxell’s iconic branding in the form of the “Sound Recording”, “PROFESSIONAL,” “Magnetic Gray Bar”, and of course, the “Blown Away Guy.” The ad from the ’80s saw a male sitting in a chair holding on for dear life while playing a recording of Richard Wagner’s “Ride of the Valkyries.” His hair, tie, lamp, and wine glass were all blown back by the quality of sound from the Maxell cassette tape.

Those looking to pick up a tee for themselves can expect the collection to drop August 9 at all JOURNAL STANDARD stores in Japan.

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#マクセルニュース ?なんと、この夏「JOURNAL STANDARD」と「maxell」のコラボTシャツコレクションが発売されます? コレクションは全4点? 海外で有名なキャラクター「Blown Away Guy」、「Sound Recording」、「PROFESSIONAL」、磁気メディアでおなじみの「磁気バー」の柄を、強度と機能を兼ね備える日本発のTシャツブランド〈G.O.A.T〉のボディにデザインしています? 古着のような懐かしさもあるデザインの「maxell」Tシャツコレクション? 8月9日より 全国の「JOURNAL STANDARD」の各店舗およびオンラインストアにて順次販売開始です?(※一部地域では8/10(月)発売開始) 皆さま、ぜひ店頭やWebでお買い求めください? @journalstandard.jp @baycrews #maxell #JournalStandard #ファッション #Tシャツ

A post shared by マクセル / maxell (@maxelljp) on

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