Oreo Builds Doomsday Vault to Protect Its Famous Recipe

Just down the road from the Svalbard Global Seed Vault.

By
Food & Beverage
40,742 Hypes 10 Comments

Nabisco Oreo could be predicting some troubling times for the Earth as the cookie brand has just announced a Global Oreo Vault.

Located just down the road from the Svalbard Global Seed Vault, the announcement comes with a mockumentary-style video that follows a Norwegian architect named Markus Thorland who must design and build the vault in 30 days (it took over two years for the Svalbard Global Seed Vault). Orea says that the vault is “really real” and that a large stockpile of biscuits along with the original Oreo recipe is stored there in case of an apocalypse.

The boxes of Oreo cookies are also stored in mylar which can withstand temperatures of -80 degrees to 300 degrees Fahrenheit and locks out moisture and air. This bit of marketing genius is interesting as it is entertaining. Those that have five minutes to spare can view the video above, and for those with even more time, the location of the Oreo stockpile can be found at the coordinates 78° 08’ 58.1” N, 16° 01’ 59.7” E.

In other food news, Maruka Foods introduces 4,184-calorie large format instant noodles.

Read Full Article

What to Read Next

Quavo Eats Breakfast off of Spotify 1 Billion Streams Plaque for "Congratulations"
Music

Quavo Eats Breakfast off of Spotify 1 Billion Streams Plaque for "Congratulations"

What is Post Malone doing with his?

Maruka Foods Introduces 4,184-Calorie Large Format Instant Noodle
Food & Beverage

Maruka Foods Introduces 4,184-Calorie Large Format Instant Noodle

Dubbed “Peyoung Super Super Super Super Super Super Large Yakisoba Petamax.”

AMD Takes on NVIDIA With Its New Radeon RX 6000 Series Graphics Cards
Tech

AMD Takes on NVIDIA With Its New Radeon RX 6000 Series Graphics Cards

Priced considerably lower than NVIDIA’s new GPUs.


Mercedes Extends Aston Martin Partnership for Access to EV and Hybrid Powertrains
Automotive 

Mercedes Extends Aston Martin Partnership for Access to EV and Hybrid Powertrains

Raising its stake in the British automaker from 2.6% to roughly 20%.

Virgil Abloh Taps Erik Arteaga for Official Off-White™ x Air Jordan 5 "Sail" Campaign
Footwear

Virgil Abloh Taps Erik Arteaga for Official Off-White™ x Air Jordan 5 "Sail" Campaign

Burberry.erry skates in the highly-anticipated release.

Adam Lister to Release Geometric 'Hello Kitty' Collectible Figure
Arts

Adam Lister to Release Geometric 'Hello Kitty' Collectible Figure

Made in collaboration between Sanrio and Medicom Toy.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.