Located just down the road from the Svalbard Global Seed Vault, the announcement comes with a mockumentary-style video that follows a Norwegian architect named Markus Thorland who must design and build the vault in 30 days (it took over two years for the Svalbard Global Seed Vault). Orea says that the vault is “really real” and that a large stockpile of biscuits along with the original Oreo recipe is stored there in case of an apocalypse.
The boxes of Oreo cookies are also stored in mylar which can withstand temperatures of -80 degrees to 300 degrees Fahrenheit and locks out moisture and air. This bit of marketing genius is interesting as it is entertaining. Those that have five minutes to spare can view the video above, and for those with even more time, the location of the Oreo stockpile can be found at the coordinates 78° 08’ 58.1” N, 16° 01’ 59.7” E.
In other food news, Maruka Foods introduces 4,184-calorie large format instant noodles.