Ethical Spirits REVIVE Gin is Made from 80K Recycled Budweiser Beers

A unique sustainable alcohol option.

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Food & Beverage
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With Japan seeing a 52 percent in beer sales due to the Coronavirus pandemic, Anheuser-Busch‘s Japan division has devised an interesting plan to deal with its oversupply of beer. The brewing company has teamed up with Tokyo-based distiller Ethical Spirits to recycle 80,000 Budweiser beers it has amounted during the current lull in social drinking. Ethical Spirits has made a name for itself by establishing a business model that reduces waste products while helping sustainably cut down costs.

Known for its LAST Gin created from the leftover sediment (lees) of sake production, Ethical Spirits was tasked with creating a spirit with the leftover beer so the supply doesn’t go to waste. Combining its expertise with the vast resources of Gekkeikan, Japan’s largest and longest-running sake producers, REVIVE Gin was developed.

Starting with beer, the resulting spirit is much thicker than traditionally produced gin. Accented by juniper berries, lemon peels, cinnamon, hops and beechwood chips, the mix brings out a complex flavor that complements the inherent flavors of Budweiser beer and pairs well with bolder foods with spicy and salty flavors.

Priced at ¥5,500 JPY (approximately $52 USD), REVIVE Gin is available now on Ethical Spirits’ website. Additionally, a portion of proceeds from REVIVE Gin will be going towards Music Cross, a non-profit aid fund that supports Japan’s live music industry.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

 

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\新ブランド発売決定!/ 世界的に有名なビールブランド“バドワイザー”と “月桂冠”との協業による 新ブランド「REVIVE」が発売決定? 新型コロナウイルス感染拡大の影響で余剰となった 約80,000杯分*1のビールを、 蒸留によって特製ジンとして蘇らせました? 商品情報についてはこちら ??? ✔希望小売価格 :5,000円(税別) ✔予約開始 : 2020年8月1日(土)10:00~ ✔発売開始 : 2020年9月1日(火) ~ ✔品目 : リキュール*2 ✔アルコール分 : 40度 ✔サイズ : 360ml ✔製造場所 : 月桂冠 大手蔵 ✔こだわりポイント : バドワイザーの製法や背景をリスペクトしつつ、 革新的な香りと味わいのジンに仕上げることを目指し開発。 まずバドワイザーを蒸留した原酒に、 ブナの木を漬け込み、ビールで加水。 ジュニパーベリー、ホップ、レモンピールを加え蒸留し完成。 「コンパウンドジン」としての軽やかさと 気品のある味わいに仕上がり甘みのある味わいは、 ソルティーやスパイシー、 また味の濃いフードともマッチングする点が特徴。 *1 : 1杯あたり「250ml」 *2 : コンパウンド製法で作った特別なジンであり、 蒸留後にビールやボタニカル等で加水・浸漬する という製法から酒税法上は 「スピリッツ」ではなく「リキュール」に分類されます。 #REVIVE #リバイブ #クラフトジン #ジン #蒸溜 #蒸留酒 #バドワイザー #エシカル #循環経済 #ジン好きと繋がりたい #おうち時間 #おうち飲み #ジントニック #ジンバック #カクテル #お酒 #水割り #宅飲み #蒸留所 #月桂冠 #コンパウンドジン #ビール #リキュール

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