After revealing three new designs for its 2020 Jersey Program, Drake and Scooter Braun‘s co-owned lifestyle brand and gaming organization 100 Thieves has just taken the covers off of its new LA-based headquarters.
The one-of-a-kind HQ, dubbed the 100 Thieves Cash App Compound, sizes in at 15,000-square-foot and is located in the heart of Los Angeles. With the opening of Cash App Compound, this marks the launch of the biggest esports team facility in the US today. Located inside are spaces for esports training, video game video game livestream broadcasting, content production, fashion design, and a retail storefront for the brand’s upcoming apparel drops.
In an official press release, Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves shared, “The 100 Thieves Cash App Compound is the product of our vision to build a new category of company — a lifestyle brand born from gaming. Los Angeles is the epicenter of esports, entertainment, and fashion, which are the three pillars we founded the company upon, so this is the perfect home for innovating on what an esports organization and lifestyle brand can be. I can’t wait for our fans to experience the Compound.”
100 Thieves was founded in November 2017, and is currently ranked as one of the top 10 most valuable esports brands in the world. Alongside Haag, Drake, and Scooter Braun, 100 Thieves is also co-owned by Cleveland Cavaliers owner Dan Gilbert.
For more information, head over to 100 Thieves website.