iivrson Shares Melodious Heavy-Hitter "Pressure"

Atlanta has remained at the forefront of the hip-hop’s new wave for quite some time, birthing an array of artists that have capitalized on its long-standing relationship with the cultural format. Capturing raw energy and youthful underlays, the city has pushed out some of the most creative rap acts in the past decade. Of this new wave is Atlanta native iivrson, who brings forth his raw lyrical prowess through melodious deliveries and hard-slinging beats. Closing out 2019, the promising up-and-comer has shared a new single and video titled “Pressure.”

Carrying forth his signature sound, the new single expels on the difficulties of the “come-up” within music, expelling his mental state and challenges over a creeping 808-heavy beat. Within the Jeremy Baiden-directed visual, iivrson can be seen vibing around his city, flaunting his posse in front of a graffiti’d backdrop that calls back Jeezy’s scowling Snowman, which he revealed symbolized “a young hustler” back in 2005.

You can watch “Pressure” above.

For more new music, Gucci Mane just dropped a video for “She Miss Me.”