The recently relaunched Hypekids.com has just released its series premiere of Hypekids Academy featuring namesake founder of the premium sneaker care brand, Jason Markk. The goal of Hypekids Academy is to simplify careers by explaining them through a child’s point of view, where kids can relate to and become inspired by influential individuals.
In every episode of Hypekids Academy, a kid is invited to lead an interview session with a successful individual and delve into how they turned their dreams into reality. For Season One, that kid is 5-year-old Trey. In Episode One, Trey interviews Jason Markk on his inspiration behind the Jason Markk Premium Shoe Cleaner. We learn that this shoe cleaner, specifically designed for sneakerheads, is made using natural coconut oil instead of the harsh chemicals which are typically contained in cleaning products. When asked what shoes his product is used with, Markk replies: “Any kind of shoes. You can clean Jordans, you can clean adidas, you can clean Reeboks, everything.”
Upcoming interviewees in Season One of Hypekids Academy include Alan Wong, Sean Wong, Matt Cohen, Steve Berra and Vince Ricci. And watch the first episode with Jason Markk in the video above.
In other HYPEBEAST news, check out the HYPEBEAST x MEDICOM TOY’s BE@RBRICK Capsule Collection.