The Weeknd Announces New Collaboration With PUMA
‘Starboy’ will be out next month.
With the promotional campaign for his new studio album Starboy in full swing, The Weeknd has introduced a new collaboration with PUMA. As revealed by his Twitter, the pair’s joint endeavor will include a new PumaXO footwear and clothing collection and a general creative partnership. Earlier this year, PUMA enlisted Lil Yachty and Young Thug for new campaigns. Just a few hours ago, another new song from The Weeknd emerged, “False Alarm.” You can watch The Weeknd perform on Saturday Night Live this weekend.
excited to announce my partnership w/ @puma #RunTheStreets ||
also excited to release my PumaXO shoe and clothing line in 2017 ?? pic.twitter.com/Wb6hyqYsCE— The Weeknd (@theweeknd) September 29, 2016
