Avicii Releases "For A Better Day" & "Pure Grinding" Music Videos
The Swedish producer addresses the serious issues of child trafficking and gang violence.
It’s been day since Swedish electronic super-producer Avicii announced that he was going to postpone all scheduled performances and to make up for it, he has released two new music videos for the songs “For A Better Day” and “Pure Grinding.” Making his directorial debut on both of the visuals, the videos — which were filmed in Hungary this summer — tackle some heavy topics. “For A Better Day” stars Swedish actor Krister Henriksson and addresses the issue of child trafficking. “Pure Grinding” features Sergio Leone and speaks on the issue of gang violence. Watch the videos below and read what Avicii had to say about them below that.
“All the songs have a story I wanted to tell. The promise of a better life often traps families and children into being used as tools for some of the most despicable people on earth. It’s an issue about which I hope to start a louder discussion, especially now with the huge number of families on the move from war-torn countries looking for safety and shelter.”
