Spotify Is Plotting a Counterattack Against Apple Music

As the novelty which surrounded Apple Music during its launch begins to wear off, Spotify is carefully plotting its counteroffensive. While most would look to avoid competition against the colossal Cupertino tech company, Spotify is ready to battle for its share of the music streaming service market. The Sweden-based provider recently closed another round of private funding, one that raised $526 million USD in capital and comprehensively valued the company at $8.53 billion USD. This new investment inflow will presumably help Spotify expand into more global markets, as well as a venture into video streaming services. Additionally, Apple Music’s advantage within the field of curated playlists has already been patched by Spotify, who’ve rolled out their counter feature with Discovery Weekly and Fresh Finds. Both these features essentially help listeners find new music through their personal habits, however, the latter service will focus on suggesting newer releases. For more information on Spotify’s latest strategic steps, visit Business Insider.